Mark Stephenson: Yeah. This is j

2021/05/21

Mark Stephenson: Yeah. This is just so I can hover and live without dipping into any saved money or any credit cards or debts or anything like that. The next kind of thing, the next basic thing is, how much can you charge them? There are some other decent papers out there. Mark Stephenson: No, theres several of you. Three or four. And white printing in general has been in DTG printing for a decade, printing white. Number one rule, simple plan at minimum. So today were going to talk about what do you need to start a white toner printer business. Marc Vila: Just some natural vision for it. And then you can recreate that in a single step. Marc Vila: You may want also other heat press accessories, like pillows and platins and things like that for printing on different things of different sizes. Your goal is by the time I get to January of 2023, Id like to be selling this many shirts a month, which is making me about this much money. Right. You can say probably, thats fine.

Oh, thank you. Mark Stephenson: Because people werent happy. Yes, we recommend these options. And especially for some reason around the Digital HeatFX System and white toner printers, theres a lot of questions. Yeah, chocolate cake was on the list. Whats the best printer for your business or for my business? Theyll see an ad for the printer and think that the printer comes, the box comes filled with success and all they have to do is open it, and thats what happens. Mark Stephenson: And I like that because once youre done with that, then you move on to the logical next step. So they get a little upset because they thought it would be easier because we make it look easy. And then you should have your goal. And so what does that mean? This means youre going to get trained probably more than YouTube videos. They never are. You spill spaghetti sauce on a black t-shirt, you dont see it really, right? The price of a blank shirt often is related to its quality (outside of branded apparel like Nike, Adidas, etc you will pay extra for the brand). Mark Stephenson: Yeah, because youre I love that. Why? And some of them come with black toner as well. Higher end clams which level the upper platen when closing also seem to work well for others. I mean, your doctor probably told you that and then you-. And when you talk about, like Marc had mentioned earlier, whats the best printer or even whats the best white toner printer for my business? So its a lot easier to put a baby onesie on a platin that fits it really well than to try to print it on a really large platin where maybe buttons or something like that are going to get in the way. And generally speaking, its not the same as when you print on paper at home. That you took, yeah. So when we talk about printers theres models of printer, and then there is the complete printing system. And if you send them a file to test because you have questions, theyre going to print it out using Print Optimizer and using EZ Peel paper. Itd be very inconvenient and hard and expensive for when you probably should have maybe a little electric car or something, I dont know. If you go to customapparelstartups.com and you find this episode, what you need to start a white toner printing business, thats one way to do it, right? These stop your business, these stop you selling something, these stop a job going out, stops a customer writing you a check. Im not-. Marc Vila: Okay? There you go. I mean, those are important examples to mention, but also its just about fine tuning, right? Right. You cant drive that on the road without repercussions without that license. You have to know a specific number and how to measure it. If you are brand new, you should have answers to all these questions. Youve just got to know what the pressure is. Mark Stephenson: Yeah, Im holding a CAS podcast mug. Thats the last bit, right? Yeah. EZ Peel goes with the software. And youre going to be putting things on shirts, peeling things, youre going to be working in this area. If you care to Google your life away, its a RIP software. However, thats not how this system is built. So youre working, your hands are exposed to the heat of that. You can multiply it so you can gang print small logos on one sheet. Hindsight. So Mark, youre the master at this, tell us a bit about who do you plan to sell to? Yeah, I mean, three or four years in our space. Marc Vila: They shouldnt, right? You know what I mean? And feel different and wash different and cost a different amount. I mean, if you have a race car, uses really good tires and really good gas, or the car doesnt work well. I hope this has been educational. Its stuff that our support and and technical folks deal with everyday when theyre on the phone with people, because someone is trying to get something very specific on a t-shirt and youre not printing on a piece of paper, youre printing on a t-shirt. Youll get more referrals and more repeat business with a really good quality shirt and theres enough profit in there for you to afford to do that, in almost every circumstance. And I dont think that And that plan, I mean, yeah. It can control how much white toner you put down. So this is common stuff. The more typical one and usually the less expensive is called the clamshell. Actually, thats such an intellectual way of describing that. Mark Stephenson: Right? Realize that youre in the t-shirt printing business, youre not in the graphic arts business and find somebody that does graphic arts to do that. But these are a lot of the core things that we hear about out that frustrate people, which is why we put this episode together, is just, I mean, lack of a plan, lack of graphics, lack of Just not understanding why none of the customers are happy with the shirt when you bought the cheapest shirt you could buy. And I think just the thing to repeat is hopefully the one person that needs to hear this is hearing it and-, Theres not a specific person by the way. Ill back you. So itll be in the show notes. Its the software and the entire process in conjunction with that paper. And there are reasons. That its not just about, well, let me find paper out there and let me find a printer out there and let me find software out there. We never create our own artwork. Its a hot topic when it comes to white toner printing because part of making a t-shirt transfer with white toner is often, not always, its often marrying in a heat press a couple of different sheets. Print some stuff on them. Market is people named Stephenson. And youre hoping to sell them for 20, and that theyre going to cost you about 10, between all your costs across the board to make this shirt. Mark Stephenson: They shouldnt. Yeah, and its probably not a heat press that you may have had for 10 years. Everything in there is great. And the next is And the reason that the next is having an even pressure for the same reasons, because the way you make a good quality transfer thats going to last a long time, thats going to peel properly, et cetera, is that you heat and press consistently them together, the two sheets together and heat and press with consistent temperature and pressure on the garment that youre adhering it to. Check out both of our systems below to see which is the best one for your business needs. Curated is really a great word because weve gone out into the world and done and found all these things so you dont have to go through the trial and error that we did. Mark Stephenson: Right. Mark Stephenson: Honestly, were going to do this exact. Its just not built for that. Marc Vila: Yeah, thats a great way to put in. Its going to last longer.

Yeah, the printers printing exactly what its being told to print. Mark Stephenson: And feel different and wash different and cost a different amount. You are going to sell shirts for about $20. Its just the wrong system, right? Marc Vila: Okay. So who do you plan to sell to, right? Because I realized that not always that simple. So, I mean, these are all things that Print Optimizer specifically software will do and in a curated environment. It doesnt have to be a big, long business plan, multi pages thats been vetted by numerous people. So itll be in the show notes. And I think it just sums it all up together. Everybody listening to the podcast thats at all serious is going to actually do this as opposed to fill out the lengthy online business planning forms. If youre saying Im going to sell to people in New York city, okay, let me go-. Marc Vila: Right? You understand that theres not just a box of success thats going to show up on a pallet, right? And that has a lot of benefits too. Ill say Marc from ColDesi too. Your goal is by the time I get to January of 2023, Id like to be selling this many shirts a month, which is making me about this much money. I do know that the [inaudible] diet guy died of a heart attack. Marc Vila: Yeah, thats great. I mean, if you have a race car, uses really good tires and really good gas, or the car doesnt work well. And those printers have a huge range between the least expensive and the most. You know what I mean? Because a lot of this stuff is exact type of science stuff. And when we speak with customers who are successful and we ask them about all this stuff, they know, they agree. Youre going to get The quality of the shirt that you print on is just like the quality of the paper, the quality of the toner, the quality of the heat press. You need a great quality shirt or the right quality and types of shirts for your audience. Marc Vila: Yeah. So you do need that training and support to go with it. Mark Stephenson: Yeah, this is, Im going to say garbage in garbage out, just because I feel like I have to whenever you talk about graphics and network, I dont know. You need the right printer. Color quality is affected by the paper you use. But when we get And really kind of, this was an answer to our issues as well, when we want graphics done, and thats for embroidery as well, digitizing, when we want graphics done, we go to ColDesi Graphics, coldesi-graphics.com, because thats a team of professionals who do nothing but graphics. So here we go. Mark Vila and I are rarely sitting around doing t-shirt business. Maybe, I mean, but probably not because it was the first time they ever kissed and it was being put on a shirt. JavaScript is disabled. Yes, and the vehicle example, theres no such vehicle that can tow anything, is the best in gas looks awesome, is good for fitting in small spaces, and can carry lots of people and things, right? Then we should have started with a boat because you dont need anything, but a six pack and a cooler to pilot a boat. Youre going to need Youre probably going to want to invest in something to test your heat press every once in a while. So, thats a part of this decision making process too. And especially for some reason around the Digital HeatFX System and white toner printers, theres a lot of questions. So what we would define as white toner printing, right? Marc Vila: Yeah. Its less lighter weight, right? Thats what they do, right? You charge customer 50 bucks, you give a graphic artist, 50 bucks, done. And the person youre talking to is going to qualify their answer. https://media.blubrry.com/customapparelstartups/p/customapparelstartups.com/wp-content/uploads/2022/03/Episode-162-What-You-Need-To-Start-a-White-Toner-Printer-Business.mp3. And if the bottom line though really is though, if you get a cheap press or you try to use a heat press thats not meant for this process, youre going to be frustrated. Theyre not t-shirt printers, but they know about t-shirt printing and they produce graphics for that. Repeated, if you use cheap shirts, your end result with look (and act) cheap. So Im excited for, if youre interested in getting into the custom t-shirt business, which you are if youre listening to this or any business really to kind of map out this, what you need to start a white toner printer business. Your transfer and then a sheet with the adhesive on it. Youre going to be sad. This is referred to as 2-Step. For sure. i560 fx printer 20k 50k Marc Vila: Yeah. Standard EZ Peel Paper Most universal, Most popular. So you find the stuff and you move around and you find different options for you and your customers, and thats it. Its kind of not the same with the complexity in a heat press as a big iron is not only do you have to make sure that the temperature is the same, you have to make sure that you can measure it to make sure its the same and the same goes for pressure. Mark Stephenson: So if you think about these reasons and youre talking to one of us or any expert in white toner printing, youre going to say thing Youre going to ask the question, can I use my own heat press? Mark Stephenson: Next is shirts.

And theres often misunderstandings about what people actually need to get started.

You pick styles that you seem to match a little bit of everything that youre looking for your niche, for your business. No, thanks and great point on that. Its business management software, where you can save exact settings how you printed for a customer, including how many you printed on a sheet and have that in a file. So a pressure gauge while were talking about pressure is really important too. And it is also curated very specifically for best results. So all of our white toner printers are branded Digital HeatFX. Mark Stephenson: No. If youve recently invested in equipment or youve recently started, this is some good stuff that you should listen to and understand, and just wrap your brain around further. Bad art will affect your business. I really like that. Youre probably not getting Hersheys, no offense to Hersheys, but youre probably not getting Hersheys chocolate inside of a fine dining restaurant chocolate cake, right? I mean, were always doing our own tests of new paper and different formulations and batch testing and things like that. Can I use my heat press? Other people using different brand higher end swing away presses seem to be successful using white toner prints. Marc Vila: Yeah. And then theres one last thing we wrote here which is optional, but I just think its really important. And chemists looked at what happened there, and then the software engineers went and then the paper chemists. So its a lot easier to put a baby onesie on a platin that fits it really well than to try to print it on a really large platin where maybe buttons or something like that are going to get in the way. toner banner2 i550 crowd