photographing items to sell

2021/05/21

Chens photos might sound perfect from the first take. Use your editing software to resize your image or tools like Wixs built-in image editor. She took some well-lit and aesthetically appealing photos and sold it for $595. sell clothes take class From how-to demonstrations to livestream shopping events, videos can help to further convert more shoppers and appeal to buyers with various preferences. **Given the fact that few online vendors are also skilled photographers with fancy lighting set ups, were keeping things super simple by using natural light. Chen calls taking a good photo 50% of the work. She recently bought a dresser online for $50. How to Sell Online Alternatively, some photos will shine against a background thats more dynamic. But when shopping online, people cant do that. How will images embody my brand? But some products pop out more against a dark background or help to enhance your branding. With clothing, much of that comes down to style: do you want something moodier with shadow or do you want crisp and clean images? Thats not for everybody and it really becomes a distraction.

Allison is the editor for the Wix eCommerce blog, with several years of experience reporting on eCommerce news, strategies, and founder stories. Lifestyle shot - These show products in real-life settings. Custom Domain Name The other night I spent a considerable amount of time on Etsy searching for something very specific. When photographing your product, its important to not only think about how your product looks, but also the entire area around it. light box take sell tracing boxes remove edit link is a writer and a lifestyle wedding and portrait photographer who shoots across the globe. If you need some inspiration, look to big companies with a similar look and feel to your store and see how they lay out their product page. What is she hoping to emulate or what kind of mood does she want to evoke? Adding text can also help reduce returns and complaints. Theyre passionate about their businesses selling vintage clothing or refurbishing vintage furniture, but theyre self-taught. Part of that is in the editing. Whatever item you place inside will be evenly lit and look like it's in a tiny studio.

Photo courtesy of Christine Soojung Han, If You Have More Than $1,000 in Your Checking Account, Make These 7 Moves, 10 Quick Steps Thatll Have You Managing Your Money Like A Millionaire, The 7 Biggest Money Secrets Most Rich People Wont Tell You, If Your Credit Score Is Under 700, Make These 6 Moves ASAP, 10 Ways to Make Extra Money If Your Rent Went Up This Year, What Is Business Casual Attire? Nothing shows off a beautiful product like a clean, uncluttered composition. Is this a stylized portrait or is this simply about the clothes? She finds the platform easy to use. . What makes your piece special? You need to portray these "wants" in your product photos. For example, place a pair of earrings on a jewelry hook, or place a box behind books to keep them standing up. Im being forced to inch my way into the freakishly powerful world of online shopping. OnePlus 10T design and colors just revealed days before launch, TBS cancels yet another show Full Frontal With Samantha Bee axed, OnePlus 10T all the rumors and leaks so far. Im finally starting embrace the fact that just maybe, my brick and mortar passion is going to have to become a thing of the past. How the light comes through your window will change by season and time of day. Just be careful not to damage the thing you're selling in the process. Before Christine Soojung Han of Vintage Sooj even shoots a photograph, she asks herself some philosophical questions. You dont necessarily need to whip out a pricey DSLR camera to get started. In editing, Chen can adjust the lighting and the effects to make it look just as it does in real life, rather than to make it look better or more beautiful. In the example below, Lionheart shows a crisp closeup of the diamonds on a ring. Lighting was the first piece of advice that Chen offered. Now, she uses color paper backdrops that she bought cheaply from a photographer who was looking to downsize equipment. Knowing how to shoot a good photo and arming yourself with the necessary tools are essential preliminariesbut theres another crucial step to take prior to snapping pictures: develop an overarching product photo strategy. Some tents also come with built-in lights (opens in new tab). These days, even smartphone cameras can take amazing photos, so to really stand out and sell more, you need to think outside of the box. The load speed of your product pages is crucial for both the user experience and eCommerce SEO. You want to have lots of natural light.

Although Chen usually sands, paints and refurbishes the furniture she sells, this piece was in such good shape that she did nothing to it. Demonstrative shot - Similar to a lifestyle photo, demonstrative shots show your product in use. With Arqspin, you get a turntable and access to cloud-based editing account so that you can make all of your product photos 360 degrees. You can also connect with Natalie via Twitter or on Facebook. Not only will your products be showcased in a variety of real-life settings, but youll demonstrate your commitment to prioritizing customers happiness.

Imagine your custom-branded mug in a shot like this? Han found natural light to be too fickle. Or, if you sell sustainably-made soaps, displaying your products with plants in the background on a wood soap dish can show how your brand is aligned with the natural world. This will bounce the light back into the shadows and give your lighting a more even appearance. We won't share it with anyone, 8 Tips for Breathtaking Forest Photography, 7 Tips for Beautiful (and Meaningful) Engagement Photography, Weekly dPS Photography ChallengeYour Choice, 10 Tips for Stunning Street Market Photography (+ Examples), Upcoming: Nikon Full-Frame Camera and Lenses to Be Released in 2022, Mylio Photos Review: Manage All Your Images in One (Safe!) This is especially important when photographing three dimensional objects. I think online shoppers, admittedly on a subconscious level, are making similar judgments, though perhaps not as extremely, of our online products every day. Be sure to add them in the comment section below! Another popular technique is using a Bokeh background to make the product the main focus of the shot. backdrop selling visit items The important thing with staging is to strike a balance between domestic beauty and distraction. Tom's Guide is supported by its audience. The image below is a good example: The towel is still the focus of the shot, but because we can see someone using it, we can imagine ourselves in this situation. They keep the focus squarely on your product. Have more tips?

Consider using props or decorative materials to enhance product qualities or even brand values. Both Han and Chen say photos have made a difference in attracting buyers. If youre buying a tripod for your smartphone, you can spend between $20 and $60 for a decent one.

This can either be a room that has lots of windows, or one spot of your workspace where you can control the lighting easily. From how-to demonstrations to livestream shopping events, videos can help to further, Consider also emerging tech like augmented reality. Use a low aperture to create a shallow depth of field to highlight the elements that make your product special. If you have a DSLR, consider using a macro lens to take your product photography to the next level. By placing the product in the background of the shot, rather than as the main focus, you can show it in its intended environment and spark the imagination of your prospective customers, like the prints in this image: Freeze frame photographs are downright cool.

Consider your brands personality, and how you can portray that in your product photos. When it comes to furniture product photos, Chen says, capturing the details is key. Adding an interesting product description is just as important as the image itself. Be specific about the intent behind each photo. I know its our tendency to attempt to grab the buyers attention by utelizing our creativity to create a catchy image. Composition is the placement or arrangement of visual elements in such a way that they complement each other. To brighten up the dark areas, place a reflector (opens in new tab) or white card on the shaded side of your image. conserve There are many ways product photos can communicate your brands identity. A Guide to How to Dress for Work, Writing a Two-Week Notice Letter: Template, Tips, Examples and Considerations, Online Jobs; No Experience: 9 Remote Jobs That Require Little or No Experience, August Class Action Settlements Involve Capital One, Chicken of the Sea and Morgan Stanley, Rent Your Swimming Pool and More Ways to Make Summer Money. With the above considerations in mind, create a shot list. The right background has the power to make your products look expensivewhile the wrong one can make them look tacky. For example, Ultasmile provides step-by-step instructions on how to apply their whitening strips, complete with photos. In this article, well cover essential tips for taking the best product photos. You'll look more professional if customers can't see your messy living room in the background. There was a problem. This photo here gives us a great sense of adventure. Join over 700,000 stores worldwiderun and scale your eCommerce business on Wix. A post shared by Sara | Charlotte, NC (@sara.chen.design).

Be sure to get an outsiders opinion. When selling online, the more information you can give to your customers, the more likely they will be to make a purchase. Use free tools like TinyJPG, which aims to reduce your file size without sacrificing quality. Photo editing software - Software programs like Adobe Lightroom and Adobe Photoshop can help to sharpen your images even more. A light box (optional) - Depending on the size of your products, you may want to place them in a light box (aka a light tent, macro photo studio, or light cube) to ensure theyre positioned optimally between light sources. When Han first started, she used props in some of her photos, like pampas grass or a stool.

People want to know that what they see is what they get. - All rights reserved. Just be sure that any DIY light diffusers are fire-safe. While natural light works in some circumstances, this type of lighting can change over the course of a session, so its not always optimal for capturing pure product photos that require consistency and detail.

Of course, it takes a lot of planning to orchestrate a shot like the above, so another idea is to create a scene yourself using props. The color of your background can evoke various emotions so try to think about your target audience too.

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To make this look more professional, adjust the lighting in the room (or again, use some photo editing software to do this). items You see people use printed backgrounds or landscapes, but I think, no matter what you decide to use, it shouldnt be distracting, because you want the attention to be on the clothing, Han said. Discover other. Try shooting with a variety of f-stops to see how it affects the depth of field in your photo. Double Oak Tack, which sells high-end used saddles, takes care to show their saddles at every angle: front, side, back, birds-eye, wide, and close up. You need to take time to take better photos if you want to sell for more money.. Keep your text short and to the point. Did you know that people form their first impression within a mere 50 milliseconds?! Shooting from above is a popular choice because it eliminates any prominent perspective and instead requires the viewer to give their complete attention to the subject of the photo: Using a reflected surface adds a little extra something to an otherwise straightforward product photo. Dropshipping, Product Subscriptions Platforms like Wix eCommerce support 360-degree photos, which can help you tap into this trend. This is how Sticky Lemon uses lifestyle shots to show the same product as above in use. Heres why you can trust us. Group photos can be used to show different size options for a single item, or the full assortment of items included in a product kit or collection. Not only are they equipped with hardware thatll allow for high-quality, detailed photographs, but newer phones have tons of features to help optimize your images. Think through how your photos will work on mobile, third-party marketplaces (which each have their own image requirements), and various mediums (e.g., print versus digital). Chen uses white walls as her backdrop, but in the last year, she has spruced it up by adding board and batten wood paneling to her staging wall. Photograph your product there in the soft difused light. No one wants to see someone else's fingerprints, dust or crud on a product. If your competitors arent doing this, then this will help you get ahead and sell more. Alternatively, some photos will shine against a background thats more dynamic. What is a latex mattress and how long do they last? A low f-stop will help blur the background and make your subject pop, but it's also important to keep key elements in focus. But as new visual tools emerge, your photo strategy should adapt and complement new offerings. Its great for highlighting intricate products. Tom's Guide is part of Future US Inc, an international media group and leading digital publisher. Bokeh is a blur effect and most people use it to create a background like the one seen here: To find out how to do this, read How to Achieve Nice Bokeh. Finding the right place in your home is a matter of finding south-facing windows and, ideally, more than one window. To manipulate your photos, like this: You will need use of an editing software like Photoshop or Adobe Illustrator. The reality is that we live in a whole new world. Showing an item in use helps buyers imagine owning it themselves. While you can try to minimize the impact this has on your look, you can also lean into it and let the stand add an element of excitement to your product photos. The Wix eCommerce platform provides businesses with all the professional tools and services they need to sell online and in-store.

Dont overcrowd your product pages with unnecessary information that will draw away from the product. Both Han and Sara Chen of the upcycled furniture company Sara Chen Design suggest keeping the background clean and neutral. She uses her broad experience in journalism, publishing, public relations and marketing to create compelling content and loves hearing user success stories. This way, the brand begins to sell more than just a towel. In fact, this is a great photo that covers many points weve discussed so far: showing a person, a product in use, and a bokeh background! Remove anything from the photograph that doesnt add directly to the feel/concept of the image as a whole. Aesthetically oriented social media sites like Instagram show images in a grid pattern, so its important to have a background that you can replicate each time.