ll want to ask yourself many of

Youll want to ask yourself many of the same questions that you would if you were hosting an event to ensure you maximize the ROI of your marketing spend. By combining event marketing with your digital campaigns, you create a more meaningful and longer lasting relationship with your buyers. If youre offering a prize, give extra entries to your contest for social sharing. Create a concrete timeline for when the content will be published the sooner, the better. Animal lover. While branding strategies may vary before and during the event, the identity of your company does not change. As a sponsor, capitalize on this fact by gearing your entire presence towards this audience. Although we have cellphones, I still believe in the power of business cards. Create Physical Collateral If using logos, you will have towork with Georgia Tech. If youre a sponsor with a booth, its important to think about the layout and location of your booth. A live presentation can be a supremely effective medium to use but, first, grab your audiences attention with effective graphics. We deliver for youthe people who make them go.

Whether its an exclusive appreciation dinner, an informational webinar, or youre a sponsor at a trade show, events offer a unique chance to interact with your customers on a more personal level. Now that you know the importance of event marketing, lets dive into some event marketing examples to help you start thinking about how youll promote your next event. It might seem like a clich, but in this situation a picture really can be worth a thousand words. What do you want to get out of this event? With over 200 conversion-optimized templates to choose from, a designer-friendly builder, advanced A/B testing analytics, and more, you can easily create stunning post-click landing pages at scale. Assess whether this event was something youd like to host or participate in again next year and make your case to decision-makers. 72% of people said that looks and the handshake in a professional setting influenced their impression, so theres clearly value in bringing a personal aspect to your event marketing. Webinars revolve around product demos, presentations, and discussions, and are usually 30-60 minutes long. Hand them out, attach them to your merchandise, manuals, brochures, leave them on the tables, its one of the easiest ways to get your name and event out without all the work and is a less expensive way of advertising. Conferences can be extremely attractive to people from all walks of life even for industries you might not expect. Emails should be written and designed beforehand, discount offers should be agreed upon, and wrap-up blog posts and social posts should be put in the roadmap. The more individualized your brand, the more recognizable you are; and the more creative your branding strategies, the more memorable your event will be. This might also cut down on costs, depending on the venue you choose.

We offer fast turnaround times and ship to all 50 states and the Caribbean. So why is the event industry growing so quickly and why has it become such an integral part of successful marketing strategies? This could, for example, be to obtain 150 leads and then turn a quarter of these into sales. If you are serving food, you can even place food options on this material so your guests have time to look over their choices before serving starts. Event marketing is a strategy marketers use to promote their brand, product, or service with an in-person or real-time engagement. One of the main reasons people come to conferences is because they want to learn more about a product, service, or industry. Weve talked a lot about making personal connections with your customers, and how important it is to be memorable. Booths can be a low-cost alternative to a storefront, and while you cant set the scene as well as you might within a dedicated venue, you can absolutely make the experience memorable through set-dressing, marketing materials, or by engaging your clients in unique ways. Below is an example of a host post-click landing page aimed at sponsors. Nonprofits might also consider hosting an alumni mixer or open house. Many companies make sharing a requirement for entering into a raffle, spreading brand awareness to friends of your primary audience. Is someone at your business highly sought after, or always booked solid? We deliver everything you need to build deeper relationships with your most important audiences. offers high quality wristband options for every event, available in a variety of different colors and custom artwork. In this particular example, Oracles event marketing tactics focused on pivoting to a reimagined version of their normally in-person conference. By creating a memorable experience at events with your target buyers in attendance, theyre more likely to think of your brand first when theyre looking to purchase and more likely to buy from you in the future. We also use third-party cookies that help us analyze and understand how you use this website. Event organizers have already spent the time and money marketing to your target audience and bringing them all to one place. Event planners can choose from an array of items toprovide at their functions, and weve createda list of the ten most common and must have materials, and how they are used to create effective event displays, encourage engagement and add to your event environment. If your business or nonprofit shares a common interest with other organizations in the area, you can team up and broaden the appeal of your event. Concerts usually have stickers as part of their merchandise and giveaways because it is a memorable way to let people take somemagic of the show home with them.

Share updates. And happy, engaged customers are more likely to talk about your product or service and refer others. Trying to guess who is who at a social function can make for an awkward situation. 2022 Postclick, Inc. All Rights Reserved. You can also auction off an experience, such as a lunch with an important figure in your company or industry area.

Always be true to your theme, and your brand, when running experiential campaigns.

This website stores cookies on your computer. But opting out of some of these cookies may have an effect on your browsing experience. You also have the option to opt-out of these cookies. But to increase the number of potential leads, have a prize giveaway or a contest at your booth, and to receive the prize or enter the giveaway, require that people scan their badges or watch a product demo first. Cakes are a great way to brand (and look great on social media), but consider going for cupcakes or sugar cookies instead. Think beyond just presenting a slide deck and droning on for an hour without stop. Lets take a look at some different events and why a brand would choose to participate: When selecting which event you want to participate in, or the type of event youd like to host, first think about who your customer is and what kind of event theyre likely to attend.

If its an intimate customer appreciation dinner, think about sending a formal invitation. Thats where youll want to focus your resources. Ways to engage with prospects and collect their information include: Where you collect lead information will dictate how you later communicate with that prospect. 65% of consumers said live events helped them have a better understanding of a product or service, vastly surpassing digital efforts and TV advertising as methods of recognizing and learning about a brand. Any sort of informational banner, even directional signs, should show your brand. Brands can sponsor a local meetup geared towards their target audience to build brand awareness and engagement.

This can be helped by giving them something useful and unique and incorporating the gift in your sales message in order to link the two in the minds of your potential customers.

You can choose togo paperless for your registration, however, giving your special guests a physical, displayed pass can make them feel more valuable and enhance their event experience. While this one works well for nonprofits, that doesnt mean your business cant partner with a nonprofit to promote the event and get your name out there, too. The most common example is a user summit. Campus Map, 2022 Georgia Institute of The event was a success at engaging customers as it managed to get over 33% increase in positive brand perception: 79% of US marketers generate sales using event marketing. Create separate post-click landing pages for attendees, for sponsors, and for speakers. If you think your presentation is valuable for a broad audience, consider putting it up on SlideShare to build brand awareness and to position your company as a thought leader. Similarly, if youre hosting a reception, placeholders can point each person to his or her designated seat, saving time and confusion. When people attend an event, theyve already shown an interest in the product or service youre offering, and many times theyre ready to make a purchasing decision. The program is an easy way for everyone to follow along and understand the action of the night. Dont reinvent the wheel! hbspt.cta.load(5054093, 'f73d775d-11b1-49c3-b283-dfc452b408c8', {"useNewLoader":"true","region":"na1"}); By conducting this traditional form of advertising, they can store it in their purses, wallets or hold on to it without it getting lost in emails and forms. Like a media wall, social media props give your partners and sponsors the chance to have some fun in the midst of all the events activities. They dont have to be a major celebrity to draw a crowd, and could even just be the top person at your business. An event like this can also reach the friends and families of your participants organically and spread the message of your organization. That goal can be to sign up for a demo of your product, attend a webinar, drive subscriptions to your blog, or even drive attendance to your next event. Many people are inundated with hundreds of emails daily but dont receive nearly as much physical mail, so a direct mail campaign has a higher chance of being seen. Send email invitations or save-the-dates, and get instant RSVPs. Rainbow Room, an iconic dining venue in New York City, launched a pop-up tiki bar in 2019. It makes your guests feel special, singled out and important to you and your event making them more likely to attend. Dont you? While free food is always a hit, free swag is just as enticing. From email to ecommerce, SMS to social, CRM to see whats next, we deliver tools to help small businesses grow. */

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