clean beauty deep hydration facial mist

2021/05/21

Algae extract also helps prevent water loss throughout the day and beyond. Consider your skin quenched. Out of the 95 compounds, the major ones are citronellol and geraniol,fragrant components that might irritate sensitive skin. Joy to the nose (and skin). Use to prime, set and refresh makeup throughout the day. You can score Allure Beauty Box here for access to even more editor favorites for just $23. Prime, set & refresh makeup throughout the day, Receive 10% off every replenishment order, Free ground shipping on all recurring orders, Earn Loyalty Points on all orders with fresh rewards, Get an email reminder before each delivery, Manage delivery frequency, and order information, Your card is only charged when an order is shipped. Can be used to set makeup or to prime and refresh the skin throughout the day. Just like the brand's fan-favorite Eight Hour Cream Skin Protectant, Elizabeth Arden's ultra-fine Eight Hour Miracle Hydrating Mist spiked with aai berry and energizing caffeine gives dull, sleepy skin an instant boost of hydration and brightness. Directions: Apply a small amount into your palms, cotton ball or facial round and smooth onto cleansed face and neck. Garnier SkinActive Soothing Facial Mist will not only leave your thirsty skin feeling quenched but also baby-soft and refreshed (you can thank the rosewater, green tea, and aloe juice for that). If you are someone who likes to know what you put on your face then fragrance is not your best friend - there's no way to know whats really in it. And the best part is that you can give yourself a much-needed spritz away whenever you feel the urge to hit refresh, metaphorically or physically all without disturbing your existing skin-care or pristine makeup. This delicate mist is formulated with rosewaterrecognized for its astringent propertiesto help minimize the appearance of pores. "It helps even out any redness you might have," she says.$23 (Shop Now), If you've ever been spooked by unexpectedly harsh sprays, you'll find solace in this Banila Co Dear Hydration Facial Mist infused with bamboo, fermented lotus water, and neem leaf extract to boost hydration levels. This SOS Save.Our.Skin spray is particularly catered towards calming sensitive and stressed skin, and keeps it simple with just three ingredients: water, sodium chloride, and hypochlorous acid. Biossance offers one of the most skin-plumping mists in all the land, thanks to its infusion of, not one, but two different types of hyaluronic acid (sodium hyaluronate and hydrolyzed sodium hyaluronate). Glow Recipe Watermelon Glow Ultra-Fine Mist gently coats the entire face with just one spritz of its 84-percent watermelon, blended with hyaluronic acid and hibiscus. It works mainly against fungi and has only milder effect against bacteria. A preservative that works mainly against fungi and has only milder effect against bacteria. There is a common misconception that rosehip oil contains vitamin C as the fruit itself does, but vitamin C is a water-soluble vitamin hence it is not contained in the oil. In case you've been sleeping under a rock, watermelon has become a buzzy ingredient in skin-care, due to its major hydrating, soothing, and amino-acid-boosting qualities. A mainly oil loving molecule that helps water and oil to mix nicely, aka emulsifier. Digital beauty editor Devon Abelman says that "the mist is super fine, so it doesn't disturb your makeup or make your skin feel soaking wet.". As for skincare, the essential oil is used mainly for it's anti-inflammatory and soothing properties. These dermatologist-approved treatments will help iron out fine lines and fill skin creases without the need for needles. Vitamin C and bergamot (in the Energizing formula) invigorate, while chamomile and aloe (in the Cooling version) help soothe. Usually the main solvent in cosmetic products. Other than having a good safety profile and being quite gentle to the skin it has some other advantages too. Discover ingredients, deepen skincare knowledge and more from Fresh experts. And at $7, it won't pinch your wallet! mist No matter the origin, in small amounts (up to 1%) its a nice, gentle preservative. So this one is the same as Rosa Canina Seed Oil, or Rosehip Oil, known for its high omega fatty acid content (linoleic acid - 51%, linolenic acid - 19% and oleic acid - 20%) and skin-regenerative properties. It can also function as a wetting and dispersing agent helping insoluble particles such as color pigments. A lightemollient ester (C8-10 fatty acids connected to C12-18 fatty alcohols) that absorbs quickly and leaves a dry butsilky finish on the skin. Please try again later! Discover stories about our brand values, missions and learn more about Fresh. Gently spritz on the face and neck and allow the scent of rose to softly wash over your skin. That said, you'd have to spray a lot of the stuff to get a significant tan tint to develop on your face, so consider it more of a post-vacation glow extender than a bonafide bronze. You can probably guess that this means rose essential oil is expensive. very very expensive. Also, if your skin is sensitive, fragrance is again not your best friend. Its the number one cause of contact allergy to cosmetics. Caution: Avoid contact with eyes. Similar to many other essential oils, it has antimicrobialproperties too.

It's loaded with the famous anti-inflammatory agent, bisabolol (about 50%). Allure senior commerce writer Sarah Han reaches for this mist every time her skin's looking particularly stressed. It was selected out of 200 species for its specific composition and characteristics including helping to attract and retain moisture. Also, we (humans :)) love rose oil. Its pretty much the current IT-preservative. The main thing of these largish peptides is to act as water-binding agents, and tomake the skin nice and smooth (aka emollient). No matter what your skin goals may be, there's a mist for you out there including mattifying face mists, pollution-protecting mists, and even one that helps build and maintain your self-tanning game (yes, really). It's made with gardenia, rose, and aloe vera and loved by makeup artists, Allure editors, and aestheticians alike. One more thing: the water used in cosmetics is purified and deionized (it means that almost all of the mineral ions inside it is removed). It also contains about 120 other things,including 28 terpenoids and 36 flavonoids (including some antioxidants likequercetin). Its sugar sequence is rich in rhamnose, galactose, and glucuronic acid. The essential oil coming from the German Chamomile. It is Ecocert and Cosmos approved, works quite well at low concentrations (0.1-0.6%) and is popular in natural products. 2022 Cond Nast. This one is the so-called esterified version. If the product is too runny, a little xanthan gum will make it more gel-like. Can be used before or after Rose & Hyaluronic Acid Deep Hydration Moisturizer for dewy skin plumped with moisture. Normal (well kind of - it's purified and deionized) water. Chemically speaking, this molecule is "halfway" between Sorbitan Oleate and Sorbitan Trioleate, meaning that it is also an attachment of sorbitan (a dehydrated sorbitol (sugar) molecule) with the unsaturated fatty acid Oleic Acid, but in a ratio of 2:3 hence the "Sesqui" part in the molecule's name. Cactus flowers are able to survive in extreme environments by retaining moisture, so it's no surprise that a mist like Kiehl's Cactus Flower & Tibetan Ginseng Hydrating Mist that has "cactus flower" (an ingredient rich in amino acids, vitamin C, and calcium) in its name would quench dry, tight skin upon contact. It's derived from cellulose, the major component ofthe cell wall of green plants. Discover our gift guides for every occasion. The generic term for nice smelling stuff put into cosmetic products so that the end product also smells nice. A mainly oil loving molecule that helps water and oil to mix nicely, aka emulsifier. It's no wonder why this mist won an Allure 2019 Best of Beauty Award in the face-mist category. 50%) and contains5% of soothing, antiallergic and blue color giving chamazulene. Its the most commonly used version of pure vitamin E in cosmetics. It's often combined with another emollient calledCoco-Caprylate/Caprate and the two together can serve as a great replacement for some volatile silicones, likeCyclopentasiloxane. It's a nice glycerin-based humectant and emollient that gives skin a smooth and luxurious feel. Clean Beauty Deep Hydration Facial Moisturizer. The superfine mist, made with hydrating squalane, anti-inflammatory green tea leaf extract, and, yes, silk extract is a staple in Allure editors' (and Kim Kardashian's) skin-care routines for this very reason. A helper ingredient that helps to makethe products stay nice longer, akapreservative. Ad Choices. Check to confirm that this number is yours and that you agree to the SMS Terms. We love it so much we added it to our 2021 Allure Beauty Box lineup. It's loaded with the famous anti-inflammatory agent, bisabolol (approx. Enriched with damask rose extract and rosewater, this multi-purpose face mist helps to reduce the look of pores while instantly replenishing skin. steamer ionic An instantly hydrating face mist that soothes, helps to reduce the look of pores, and softens all day for supple, dewy skinpre-or-post makeup. Its safe and gentle, and can be used up to 1% worldwide. It's one of those things that help your cosmetics not to go wrong too soon, aka a preservative. It is usually used as a helper ingredient to adjust the pH of the formula. It's produced sustainably from corn sugar and it's Ecocert approved. Used alone, it can make the formula sticky and it is a good team player so it is usually combined with other thickeners and so-calledrheology modifiers (helper ingredients that adjust the flow and thus the feel of the formula). In itself, it can create water-in-oil emulsions (when water droplets are dispersedin oil), but it is used mostly next to water-loving emulsifiers to create nice and smooth oil-in-water creams. It can also function as a wetting and dispersing agent helping insoluble particles such as color pigments or inorganic sunscreens (zinc/titanium dioxide) to disperse nice and even in liquids. A nice little helper ingredient that can thicken up cosmetic products and create beautifulgel formulas. But no matter their individual perks, all of these fine sprays have one thing in common: they'll re-up your skin's hydration levels, so you're sure to find a formula that suits your face-mist fancy. What research does confirm about Aloe is that its a great moisturizer and has several anti-inflammatory (among others contains salicylates, polysaccharides, magnesium lactate and C-glucosyl chromone) as well as some antibacterial components. The most common skincare ingredient of all. For external use only. If you're a fan of Dr. Jart's Tiger Grass line, you'll fall head over heels for its soothing cica-powered mist. agreed skin was soft, replenished & dewy*, agreed it helped minimize the look of pores*, felt skin was hydrated, smooth, & refreshed*, said it helped prime & set makeup and was makeup friendly*. Whether you're looking to calm irritated skin, brighten a dull, dry complexion, or simply boost your mood, we've got you covered with the best face mists that'll uplift and refresh your skin. The name alone draws you to this Tower 28 mist, but we'll dig into the specifics for good measure. Pretty much the current IT-preservative. Hydrolyzed Collagenis also often used in cleansers as it can make harsh surfactantsmilder and in hair conditioners as it improves the flexibility and manageability of hair. All in all definitely a goodie. Aloe Vera is one of todays magic plants. Aqua (Water), Glycerin, Pentylene Glycol, Rosa Damascena Flower Water, Rosa Damascena Extract, Rosa Damascena Flower Extract, Anthemis Nobilis Flower Oil, 1,2-Hexanediol, Sodium Citrate, Citric Acid, Caprylyl Glycol, Chlorphenesin, Sodium Benzoate, Potassium Sorbate, Citronellol, Geraniol <16185> Disclaimer: Fresh product ingredient listings are updated periodically. CUSTOMER SERVICE: Email: customerservice@jocottbrands.com Phone: 1-888-766-7331. If you wanna know more about collagen in cosmetics, we have a shiny explanation about soluble collagen here >>. In itself, it can create water-in-oil emulsions (when water droplets are dispersedin oil), but it is used mostly next to water-loving emulsifiers to create nice and smooth oil-in-water creams. Based on a manufacturer's data, the whole, soluble collagen has an average molecular weight of 300 000 Da, while this chopped up mixturehas an average MW of 12 000 Da (still pretty big). Alongside hyaluronic acid (a staple! Read more here. retailers. It smells like summer and there's nothing better than that. Soothing Facial Toner with Rosewater & Aloe. Receive updates on new products, ), and quench your skin's thirst first. Imagine the irrefutably soothing scent of mint and rosemary; pair it with a makeup-setting finish and you've got a good idea of what Caudalie Beauty Elixir is all about. Supergoop Defense Refresh (Re)setting Mist is packed with SPF 40 and beneficial essential oils such as rosemary to protect the skin's barrier and peppermint to soothes and refresh. Though it says fruit oil in its name, the rosehip fruit contains the seeds that containthe oil. Once inside the skin, it hydrates, but not from the outside - putting pure water on the skin (hello long baths!) So do yourself a favor and take a few seconds to stop looking at your phone or computer (eye strain is real! promotions and special offers. Do not use on broken skin. Fragrance in the US and parfum in the EU is a generic term on the ingredient list that is made up of 30 to 50 chemicals on average (but it can have as much as 200 components!). No wonder it won a 2020 Best of Beauty Award. This rich cream glides on without feeling heavy, for glowy, hydrated skin. Please enter a valid 10 digit mobile phone number (without any spaces, hyphens or dashes). Exactly what it sounds: nice smelling stuff put into cosmetic products so that the end product also smells nice. It's no wonder this mist has secured icon status over the years. All rights reserved. Btw, Xanthan gum is all natural, a chain of sugar molecules (polysaccharide) produced from individual sugar molecules (glucose and sucrose) via fermentation.

I would like to join your rewards program (Fresh Rewards) and I agree to the Fresh Rewards terms and conditions. An email will be sent when this item is available. The water there is naturally rich in good-for-your-skin minerals, which help nourish sensitive skin. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. It is made up of 30 to 50 chemicals on average. A famous natural moisturizing factor that can bind up to 1000 times its own weight in water. This Burt's Bees Hydrating Facial Mist is a drugstore fave. So the good things: thanks to its wonderful scent the high-end perfume industry loves rose oil. Use it with Rose & Hyaluronic Acid Deep Hydration Moisturizer. The 2020 Allure Best of Beauty winner is also great for hydrating skin throughout the day, thanks to glycerin, and imparts a subtle glow for an extra pick-me-up, according to our reviewer. A volatile naturally derived vegetable alkane coming from renewable sources. The essential oil from the German Chamomile. To understand a bit more whatHydrolyzed Collagen is, you have to know that proteins are large chains of amino acids connected with so-called peptide bonds. It won a 2019 Best of Beauty award! :) You are almost done: please check your mailbox to confirm your email! It's a nice glycerin-based humectant and emollient that gives skin asmooth and luxurious feel. Bonus: It straight-up smells like a flower shop. Compared to the pure form it's more stable, has longer shelf life, but it's also more poorly absorbed by the skin. And since it's truly only water, the product is 100 percent fragrance-free. No matter the origin, in small amounts (up to 1%) its a nice, gentle preservative. Good old water, aka H2O. Keep out of reach of children. Coconut Alkanesis a volatile (something that does not absorb into the skin but evaporates from it),naturally derived vegetable alkane coming from renewable sources. Oh, it also smells like the fresh melon. Armed with antioxidant-rich turmeric, Neutrogena's Soothing Clear Turmeric Mist is an affordable line of defense to help soothe red and inflamed acne-prone skin. But according to a comparative study done in 1995, citric acid has less skin improving magic properties than glycolic or lactic acid. Its not something new: it was introduced around 1950 and today it can be used up to 1% worldwide. It is a light, oily liquid thatworks as an emollient andgives a smooth skin feel. Use of this site constitutes acceptance of our Sign up for promotional text messages. We love its scent so much that it can heal headaches, depression, stress, and even grief. CLEAN BEAUTY | Witch Hazel Facial Toner Rosewater & Aloe, Be the first to review CLEAN BEAUTY | Witch Hazel Facial Toner Rosewater & Aloe, 8oz.. According to famous dermatologist, Leslie Baumann while tocopheryl acetate is more stable and has a longer shelf life, its also more poorly absorbed by the skin and may not have the same awesome photoprotective effects as pure Vit E. We are big fans of all kinds of roses as ornamental plants but when it comes to skincare, it is a mixed bag. It does have some very nice properties indeed, though famous dermatologist Leslie Baumann warns us in her book that most of the evidence is anecdotal and the plant might be a bit overhyped. Citric acid comes from citrus fruits and is an AHA. Here, we've rounded up our favorite formulas, including classic concoctions and new launches. The typical use level of Xantha Gum is below 1%, it is usually in the 0.1-0.5% range. P.S. Analkaline (high pH, aka basic) material that is used to set the pH of the cosmetic formula to the right value. A hydrated and protected face. Rose & Hyaluronic Acid Deep Hydration Moisturizer. Rose oil contains more than 95 compounds, among them flavonoids, anthocyanins, vitamin C, and quercetin that are all known for their medicinal properties and great antioxidant effects. We do a Best of INCIDecoder email once a month with the most interesting products and ingredients we bump into. Like this, the products can stay more stable over time. Allure may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with A glowy complexion is just a few swipes away. Freshs first-ever oil-infused liquid serum created to deliver 24-hour deep hydration for dewy skin thats plumped with moisture. After all, who doesn't want to hydrate, illuminate, and feel a wash of cooling relief with just a quick hit of mist? Receive 3 samples of your choice on all orders. Thanks. You can usually find it right in the very first spot of the ingredient list, meaning its the biggest thing out of all the stuff that makes up the product. User Agreement and Privacy Policy and Cookie Statement and Consent is optional and not a condition of purchase. It can be used to improve skin moisturization, as a solvent, to boost preservative efficacyor to influence the sensory properties of the end formula. Refresh skin with this botanical enriched soothing toner that gently removes surface impurities and excess oil. You can read all about the pure form here. A toner is used as part of a cleansing routine (think: after using Soy pH-Balanced Hydrating Face Wash), while a mist can be used anytime, anywhere for a hit of instant hydration. It works as an emollient that gives smooth skin feel. The chemically chopped up version of the big protein molecule, collagen. It also helps wound healing and skin regeneration in general. All products featured on Allure are independently selected by our editors. Message and data rates may apply. It can be naturally found in fruits and teas but can also be made synthetically. Used for its anti-inflammatory and soothing properties. Olay Mist Ultimate Hydration Essence comes in multiple formulas, so whether you're looking for something to pick you up or help you relax, you'll find what you need. If you've been searching for a multitasking face mist, this Saturday Skin Daily Dew Hydration Essence Mist works double duty as a toner and essence, and leaves skin with a dewy glow, thanks to a concoction of hyaluronic acid, kiwi and grapefruit extracts, and peptides. Whats so special about damask rose extract? Propanediol is a natural alternative for the often usedand often bad-mouthed propylene glycol. A super commonly used thickener and emulsion stabilizer. These featherlight hydrators are some of our go-tos no matter what time of year it is for intense hydration that absorbs quickly without clogging pores or T-zones. Get a major glow in a matter of seconds by misting your face with the pro-favorite Mario Badescu Facial Spray With Aloe, Herbs, and Rose Water. It can be used in many types of formulations as it has great thermal stability (can be heated up to 85C) and works on a wide range of pH levels (ph 3-10). A big sugar molecule that works as a protecting agent and as a booster of skin comfort. Infused with witch hazel and rosewater for a balanced complexion. Damask rose extract is sourced from Rose Valley, Bulgaria and is extracted with a sustainable approach using only water as a solvent. A great moisturizer and anti-inflammatory ingredient that also helps wound healing and skin regeneration. Works as an excellent surface hydrator in skincare. Before using a Fresh product, please read the ingredient list on the packaging of your product to be sure that the ingredients are appropriate for your personal use. Contains fragrant components that might irritate sensitive skin. In high amounts, it can be a skin irritant, but dont worry, its never used in high amounts. Additionally, rose extract helps minimize the appearance of pores, and a dash of orange flower water sets you up for softer skin. Before we list out the good and the not so good, here isan interesting thing. Has also antioxidant and antimicrobial properties. Popular in natural products. It can be found in nature - in green tea - but the version used in cosmetics is synthetic. Gently spritz onto the face and neck. Keep one at your desk for mid-day breaks, and then move it over to your vanity for extra hydration post-nighttime routine. It has such a wonderful scent that there are no comparable synthetic alternatives. This hydrating mist is alcohol-free. However, when you buy something through our retail links, we may earn an affiliate commission. Probably thats why citric acid is usually not used as an exfoliant but more as a helper ingredient in small amounts to adjust the pH of a formulation. These bonds can be broken up when a water molecule is added and the resulting thing is a mix of shorter length amino acids, also called peptides. Swap this True Botanicals Renew Nutrient Mist in for your morning pick-me-up, since it contains antioxidant-rich green and white tea and pH-balancing kombucha. 2021 JocottBrands, Inc. All rights reserved - Custom eCommerce Web Design by: CLEAN BEAUTY | Skin Soothing Facial Serum Rosewater & Chamomile CLEAN BEAUTY | Pillow Mist Lavender & Vanilla, 4oz. Clean Beauty | Witch Hazel Facial Toner Rosewater & Aloe, 8oz. Like many of the products on this list, this mist (and all of Tower 28) is certified cruelty-free. A form of vitamin E that works as an antioxidant. In addition, I agree with the Fresh.com Terms of Use and acknowledge the Privacy Policy. All-day hydration is the name of the game. So citric acid is an exfoliant, that can - just like other AHAs - gently lift off the dead skin cells of your skin and make it more smooth and fresh. It can be naturally found in fruits and teas but can also be made synthetically. It is compatible with most co-ingredients and gives a very good slip to the formulas. How does this product work to minimize the look of pores? Your California Privacy Rights. The antioxidant and regenerative properties of the oil probably come from the oil-soluble tocopherols (vitamin E) and carotenoids (pro-vitamin A). Whether you're in the market for a luxurious facial mist or you're balling on a budget, you're guaranteed to find something that suits both your skin and your wallet. And on the glow front, ginseng is an energizing ingredient that helps increase circulation and brighten your complexion. Discover our tips & tricks for skin care, body care and lip care from the experts at Fresh. These texts from Fresh may be automated and contain marketing. Key ingredients such as centella asiatica, holly leaf extract, and niacinamide work together to soothe sensitivity and rebuild damaged skin. An error has occurred. It is often derived from fish or bovine sources and works as a nice moisturizer and humectant that helps the skin to hold onto water.

And, of course, it wouldn't be a Biossance product without the brand's hero ingredient, squalane, which locks additional moisture into the skin. St. Tropez Self Tan Purity Bronzing Water Face Mist smells like a Maui vacation and looks like crystal-clear water except it's actually a self-tanner. An interesting polysaccharide (a big sugar molecule) obtained by bacterial fermentation. There is also some research showing that citric acid with regular use (think three monthsand 20% concentration) can help sun-damaged skin, increase skin thickness and some nice hydrating things called glycosaminoglycans in the skin. $18 (Shop Now). Our universal face wash thats proven to maintain skins pH while also cleansing, softening, and hydrating all skin types and tones. is drying. Rose essential oil - a super expensive oil with a lovely scent. The oil content in rose is very, very low so distilling rose essential oil requires huge amounts of rose flowers. It is often derived from fish or bovine sources and works as a nice moisturizer and humectant that helps the skin to hold onto water. What's better than a hydrated face? A natural corn sugar derived glycol. Its safe and gentle, but even more importantly, its not a feared-by-everyone-mostly-without-scientific-reason paraben. By Sarah Kinonen, Sophie Wirt, Angela Trakoshis, and Sarah Han. According to its manufacturer, Biosaccharide Gum-2 is a protecting agent against the damages from external aggressors that accelerate skin aging and it's a booster of skin comfort stimulating the release of pleasure molecules. The chemically chopped up version of the big protein molecule, collagen. Check out beauty's top subscription box on TikTok at@allurebeautybox. It's one of those things that help your cosmetics not to go wrong too soon, aka a preservative. Chamomilla Recutita (Matricaria) Flower Oil, shiny explanation about soluble collagen here >>, You can read all about the pure form here, Read all the geeky details about Hyaluronic Acid here >>, Its naturally in our skin and behaves there like a sponge, It can bind up to 1000 times its own weight in water, It is a big molecule from repeated subunits (polymer) so different molecular weight versions exist (unfortunately there is no way to determine MW from INCI list only), High-molecular-weight-HA (>500 kDa) is an excellent surface hydrator, skin protectant and can act as an osmotic pump helping water-soluble actives to penetrate deeper into the skin, Low-molecular-weight-HA (< 500 kDa) can hydrate the skin somewhat deeper though it is still a big molecule and works mainly in the epidermis (outer layer of the skin), Low-molecular-weight-HA might also help the skin to repair itself by increasing its self-defense (~ 200kDa used in the study), Ultra-low-molecular-weight-HA (<50kDa) is a controversial ingredient and might work as a pro-inflammatory signal molecule. Thank you, we will email you when the item is available. An AHA that comes from citrus fruits. * *instrumental test, 11 subjects. Now, the not-so-good thing? The icing on the cake? It's derived from cellulose, the major component ofthe cell wall of green plants. It's quite a multi-tasker: can be used to improve skin moisturization, as a solvent, to boost preservative efficacyor to influence the sensory properties of the end formula. Hello, buttery-soft skin literally. It's one of the most commonly used thickeners and emulsion stabilizers. Our best-selling hyaluronic acid moisturizer that delivers 72-hour deep hydration* with strengthening damask rose extract for skin that is dewy and plumped with moisture. Its definitely a smart thing to avoid with sensitive skin (and fragrance of any type - natural is just as allergic as synthetic, if not worse!). Its mainly a solvent for ingredients that do not like to dissolve in oils but rather in water. A nice little helper ingredient that can thicken up cosmetic products and create beautifulgel formulas.