2021/05/21

Regardless of what type of fashion genre your brand falls in, email marketing can help you connect with your audience in a personal and cost-effective way.

IG Reel Tips -> https://thefashionbusinesscoach.com/blog/igreels Dont forget to flex your creative muscles, as your only goal shouldnt be to get more sales.

Launching anything is stressful!

Fashion email copywriting: best practices, 5 quick email copywriting tips for engaging content. #fashionfactory #fashioneducation #emergingdesigner #emergingfashion #independentdesigner #makeithappen #fashiondesigner #makersmovement #fashionmaker #fashiondesign #fashionstartup #fashionstudent #fashiongraduate #businessgrowth #designagency #businessoffashion #fashionmanufacture #instagiveaway #fashiondesignstudent #fashionindustry #fashionbiz #fashionbrands #fashioninsider #fashioninsiders, TIME FLIES! Top 10 Must-Have PrestaShop Modules & Addons from the Marketplace, (E-mails will be sent from this address by default), 2021 Email Marketing Guide for Fashion Brands with Examples, With every $1 spent on email marketing generating a $38 return, four times the total open rates and five times the click rates compared with other bulk promotions, revenue per email is eight times higher and transaction rates are nine times higher, how leading fashion brands send welcome emails that engage their subscribers and get them more sales for their stores, purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%), 40% of an ecommerce stores sales are generated by only 8% of their customers, Average ecommerce open rates are only 17.68 percent, Only 2% of your Facebook fans will see your post in their newsfeed, while 90% of emails will be delivered to the intended recipients inbox, Personalized emails deliver 6x higher transaction rates compared to bulk email newsletters, 73 percent of consumers prefer to do business with online retailers who use personal information to make their shopping experience more relevant, 68 percent of customers abandoning carts on their sites, 72 percent of customers who buy from abandoned cart emails convert within the first 24 hours, 5 abandoned cart emails every ecommerce fashion store should steal, costs 5 times more to acquire new customers than it does to keep your existing ones, Post purchase email receipts have an open rate of 70.90%, The probability of selling to an existing customer is 60-70%, while the probability of selling to a new prospect is 5-20%, Amazon reported that 35% of their revenue is through cross sales and up selling efforts, Consumer product reviews are 12x more trusted than product descriptions that come from manufacturers and store owners, 88% of customers trust online reviews as much as personal recommendations, 72% will only take action once reading a positive review, email marketing drove the most ecommerce sales at 25.1%, personalized birthday emails having 5x the transaction rate of standard bulk mailings, Unexpected shipping costs or conditions at checkout, Didnt want to create an account to purchase, Got distracted and forgot to complete the order.

Read: 5 more tips for ecommerce stores to avoid the SPAM folder. In todays digital world, every customer is only a few clicks away from their next fashion purchase. More importantly, revenue per email is eight times higher and transaction rates are nine times higher. .

Responsive newsletter templates: Pick and customize various pre-made newsletter designs to save time.

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Luckily as a fashion retailer you have a wealth of content options you can send your subscribers. Not sure? #businessadvice #fashionadvice #girlboss You can use various email validation tools to check your new subscribers. Most of the brands we looked at: You can also view our very own unique email templates that are geared towards the fashion industry: Its important to set clear goals for your email marketing campaigns. Fill out the form and we will get back to you. Scared, excited, motivated to make my future happen. You will make mistakes, you don't HAVE TO KNOW EVERYTHING! Tell your unique story in your unique voice. Each risk, failure, and success builds #experience and I am so excited to help my clients through the same experience for years to come! I have been dying to have an expert on mindset as a guest for our monthly Discover LIVE series and I am thrilled to announce that Catherine will go live on @thefashionbusiness coach July 27th at 9AM EST/ 2PM UK.

Didn't win? If youre putting specific products on sale, segment your list so the right offer gets to the right customers. But why does email marketing matter, and what steps do you need to take to make it work for your fashion business? We will definitely work on a carefully crafted mini-series on SM strategies for brands! 5 years FLEW by! Lastly, no one likes a nag. Sustainable fashion: Sustainable fashion is a hot topic and we see a lot of email campaigns focusing on this particular area of fashion. As is seen in social media channels, the fashion landscape is ever-changing and the trends that were seeing emerge through influencers are being echoed in email marketing campaigns. You only have to set up and design them once, giving you time to plan and perfect your promotional email campaigns. Radley London, a fashion accessory brand, recovered 7.9% of lost sales after sending cart abandonment emails. If Im consistently shopping for shoes on your site, I dont want an email filled with hats.

Learn more about SmartrMail personalized product emails. I know the links aren't live here, so feel free to reach out via DM for live links to get your fashion brand launched and scaled successfully!

Shopping cart abandonment alone accounts for $18 billion in lost revenue for ecommerce companies.

Its a no-brainer that without an email list, you cant start targeting your audience with email campaigns.

https://thefashionbusinesscoach.com/freemasterclassinfo

However you can leverage the data from their purchase and browsing behavior to deliver more personalized product recommendations in the future.

FIRST-> Make sure you are following @thefashionbusinesscoach Using a template can save you a lot of time on basic design - you don't have to put together the email grid yourself, from header to footer. To craft the perfect abandoned cart email, fashion stores must understand what causes cart abandonment in the first place.

Give them away for free for customers who spend a certain amount. NOW: Flash forward five years I am so blessed to have met the clients I coach. Emailing products that your customers dont know how to wear is pointless in fashion marketing. Trying something new is always scary. You no longer need a celebrity to wear your products for ecommerce fashion success. Lots of fashion entrepreneurs know they should be using email marketing for their fashion brand, but many get stuck knowing what to write and end up not sending any emails at all . The data collected from their browsing behavior can be used to power your product recommendation emails (which well get to next). As social media is governed and reliant on each individual channel's updates and changes, you are reliant and bound by any algorithm changes and changes to features. Video is a must have for any fashion brand in 2021. If your starting something new, it may feel overwhelming, even impossible. When designing testimonial emails, ensure that the text and product images are clear. If you want to start your own fashion brand in 2022 but arent sure where to begin, then this blog post is for you.

I will email you from time to time with helpful content and occasional offers, which you can unsubscribe from at any time. Now YOU have a chance to win this course (valued at 197)!

And send it again. Marketing automation: Set up automated workflows for your target audience to streamline your marketing efforts.

#fashionmanufacture Make your offer clear, have a clear call to action button to drive traffic to your site, and include a few products related to the sale. Crafted by marketers for marketers with . . THEN: I started my business with nothing but a foldaway camping table looking at a beautiful view of Mt Rangitoto, an active volcano in New Zealand, in an empty apartment. But how do you make the right choice, and what should your ESP have? The Fashion Marketing course in particular has been a hit as it helps guide you from being an unknown brand to making sales with all the steps in between. Considering the creative and sales potential in holiday events, its important that you keep your fashion stores email marketing a step ahead of the competition. If that's you, then this video was made for you! Customer generated content is also great for your SEO rankings as youll easily be able to add keywords that differentiate from the standard manufacturer description used by other fashion stores selling similar products. To avoid sending generic messages, make sure to customize them to fit your branding, adding your brand colors, images, and copy! I have been doing a ton of reflecting lately as The Fashion Business Coach hits the milestone of its 5th year of business. Get them to write on how they create their favorite outfits and put together a collection of related items. Here are some examples of what you could include in your post purchase email: If you have a Shopify or BigCommerce store, try out Receiptful for customizable confirmation emails. Diverse audiences: Fashion has evolved a lot over time to be more inclusive of diverse consumers, including older models, same-sex couples, different body types and ethnicities. For your personalized product emails, newsletters, and abandoned cart emails Im going to encourage you to start using SmartrMail. While not strictly a fashion or apparel retailer, no one can deny that Huckberry are the masters of email marketing.

As always, each month I want to help you discover brands, products, experts, and content that helps YOU!

If you sell or design products for males and females, you could consider adding a gender checkbox to your subscription form to help you with your targeting later on. Whether you run a fashion eCommerce business or a retail store, choosing software with advanced capabilities is necessary.

The Winner will be announced, July 9th! 3 - GLOSSARY OF 100 MUST-KNOW FASHION BUSINESS TERMS Send us a DM.

First things first, lets talk about how you can capture emails and grow your list.

Firstly, your customer probably isnt expecting a reminder email, so your subject line should clearly indicate what your email is about. Thank you to everyone who participated!

While many marketing tips will tell you not to go for a template, picking a beautiful ready-made newsletter design will save you time and effort, acting as a blueprint for your emails. Just wanted to leave this reminder and wanted to gently nudge you towards your goals. For me, I come from a very diverse city. We took a look at a few fashion brands and their email design preferences to help you design your emails. And it has been completely fulfilling and worth it! The average welcome email generates four times the total open rates and five times the click rates compared with other bulk promotions. If you are far away from the copywriting art and don't have such a specialist in your company read the tips below to write an effective text for your email campaign. Counting down your holiday sale will a sense of urgency with your subscribers and encourage them to act quickly. When it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%), beating out social, direct mail and more.

If youve made it this far, youre ready implement your fashion email marketing strategy.

If your customer doesnt convert, send it again and again. It's FREE, what do you have to lose. Now, to get started with segmentation, you will need an easy-to-use. THANK YOU for your participation. 3 mistakes fashion entrepreneurs make and how to avoid them: This will increase your email deliverability, i.e., the process of landing a campaign into your subscribers inbox and minimize spam.

Implement this series of 4 reengagement emails into your fashion email marketing strategy now. If you take away anything from my post today, know this: You should be using Yotpo for this. Offer a massive discount that they cant refuse. If youre a fashion designer or own a fashion ecommerce company, you should be taking advantage of email marketing as a marketing channel.

Get rid off overstocked or old items: Your stock room might be filled with sunglasses that didnt sell over summer, but your customers dont need to know that. Like what you see on Instagram?

Catherine will be sharing with us how to build the confidence and clarity to start the life we want. A few stories ago, I asked what content you would like to see next and SEVERAL designers responded asking for social media strategies for brands that you can implement to increase awareness, create a loyal paying audience, and of course-> SALES! Most fashion brands add their subscription box to the bottom of their website, so as not to distract their audience from their products. You can then direct your fans or customers to the page to complete your form and sign up.

Send your product review request email 2-3 days after you expect your customer to receive their items keeping their purchase fresh in their mind and giving them a chance to assess the quality of the products. This will get you more sales while also increasing your average order value. Curate collections or outfits for your audience to add value to their lives. Make a pause and let us show you best practices to use for your next email campaign.

Email marketing offers you the opportunity to connect with your audience and build an engaged community of fashion-forward subscribers. Over the course of 5 years, I have developed a lot of resources to help brands go from zero to launch, market their products, deal with manufacturers, get noticed and more! I am so excited to introduce you to Catherine, Executive Life Coach of @unboundedpotential . Theyll stop opening emails, clicking to your site, and buying your products. 5 years ago when I quit my job, I had no idea I would end up at this point.

THIRD->Tag anyone you think would benefit from this content (all your fashion loving, entrepreneur friends and family!).

In this video, I bust the 3 biggest myths I see in the industry, so you can decide if its right for you. Weve created many handy materials for your everyday work tasks. Over the course of 3 emails create urgency by holding the item in their cart for a set time or by noting how many items are left in stock.

This information will, later on, help Claires segment the new customer and allow them to: Before you set up your form, keep in mind that adding many fields may discourage your visitors. When purchasing any products or services you will be entering into a contract with Vicki Wallis Ltd. (Reg; 11988094). Our recommendation? Learn how its so powerful and how you can make the most of it in this video, Is the fashion industry right for you? You can get started with these 3 examples from leading fashion brands: Let your customer get to know you before they make a purchase from your store.

That is something to CELEBRATE! Automate a reengagement campaign that reengages and reactivates dormant subscribers after 60 days. Encourage repeat purchases: Instead of offering a discount, give away loyalty points instead. But fashion email marketing is no longer This Months Top Picks sent to your entire subscriber list. Tell your brands story, including why you sell your products and who you sell them too. Be prepared to not to make any money from this sale. Post purchase email receipts have an open rate of 70.90%, compared to an average email marketing open rate of 17.68%. Segmentation and personalization: Group your subscribers into similar segments to improve the customer experience.

Additional resource: Email marketing vs social media. .

Now, if youre taking your first steps into list building, creating a subscriber base isnt such a difficult task. These recommendations can bring your customer back to your site incase they fall out of love with the original product, or if they need to meet a minimum threshold for free shipping. Email 2: 50% OFF EVERYTHING JUST FOR YOU. But you wont cash in on this sales opportunity with a black and white confirmation email. If you have an accompanying brick and mortar store, get your staff involved in blogs where they share how they wear their favourite items.

Include a sad face in your body text to create sympathy, and add a products based on past purchases and popularity. I hate spam too - if you sign up to this email list, your details won't be sold or leased to anyone else. We dont believe in complicated processes or terms, thats why weve come up with our own A-Z guide of email marketing terms so you can fully understand the exciting world of email marketing. Sadly the first thing many ecommerce fashion retailers do is start hard selling their products right away. Send more than one email. Want to know how it happened and how you can do it to? On top of this, an effective email marketing strategy can help you get massive returns on your investment. What does this mean for you? STAY TUNED! How often should you be sending out email marketing campaigns? Learn about my email ebook here; https://thefashionbusinesscoach.com/email-marketing-for-fashion-brands-ebook. Knowing that your customer likely left their cart due to the costs of the shipping or to find a better price elsewhere, offer free shipping or a small discount to sweeten the deal.

Average ecommerce open rates are only 17.68 percent, making your time perfecting your campaign worthless if youre only sending it once. If you think its too much work and youd rather do social, consider this: Only 2% of your Facebook fans will see your post in their newsfeed, while 90% of emails will be delivered to the intended recipients inbox.

Now lets say your store store brings in $1 million in revenue through the one-third of customers who arent abandoning their carts. Depending on the size of your store and the capabilities of your marketing team, schedule content emails once to twice a month as you dont want to overfill your subscribers inboxes.

One of the most competitive fast-paced industries is fashion.

1 - FREE RESOURCE LIBRARY OF TEMPLATES, CHECKLISTS AND MORE I don't know about you, but launching a fashion brand takes a lot of confidence and clarity, so this is bound to be good! Include strong branding and cohesive elements. A successful fashion email marketing strategy includes campaigns that are personalized, triggered, and automated. Consumer product reviews are 12x more trusted than product descriptions that come from manufacturers and store owners. Partner with a local fashion blogger or influencer to create a blog post on your website. While 12 email campaigns might seem like a lot to be sending, most are automated, and youll start to see more sales by only implementing a third of the suggest emails into your fashion stores marketing strategy. I'll share with you 3 essential emails your fashion brand needs to be sending, to help you increase sales. Banana Republic includes helpful style tips when they launch new collections. Our comprehensive list of books can help broaden your knowledge and build on the success of your email marketing campaigns. Weve put together a handy checklist for you to put this guide into action. Leverage your platforms segmentation features.

If you spend hours searching for references and ideas while working on the email copy. Ready to enhance your email marketing campaigns? . When designing your welcome email include: The majority of ecommerce fashion stores also email a 10-20% discount to entice subscribers to make their first purchase from the store. If youre unable to pursue it just yet, what one thing can you learn and change to be able to? . If a large portion of your email list remains inactive your emails will start ending up in the promotions tab, and eventually the deadly SPAM folder. Mindset is so important, especially if you are feeling the pressure of starting something new, trying something new, or feeling the effects of "imposter syndrome" in your business and life.

Increase average order value: A generic 20% discount might get you more sales but it also cuts into your bottom line. In this video I share 5 swaps that you can make in your fashion business, to make it more sustainable >>>, In this video I share how you can promote your fashion brand using influencer marketing and PR >>>.

After all, it costs 5 times more to acquire new customers than it does to keep your existing ones. Their email does a great job of telling their story, while still including some products from their store. Fashion stores can do this by regularly notifying their customers of new items and inventory. Ive been working with lots of Clients on marketing strategy and in this video, I share the most effective strategies and how you can use them in your fashion business.

Share the blog post via email to nurture your leads and provide a fresh dose of content. Run themed promotions with exclusive offers to subscribers.

What's next? Stay tuned, next week we are posting the top Fashion Business Coach free resource roundup! -Cut off time for entries is midnight, July 8th For those that didn't win, I didn't forget you!

Find out here.. Pinterest Idea Pins are a new feature that you can leverage to get more people to your fashion brand. If youre looking to get started, these are 12 ecommerce holidays that you should build fashion email content around: Once again! Truthfully, I always learn something new and I'm a little sad to see June go. With the cost of acquiring new customers continuing to rise, ecommerce fashion stores must shift more focus to engaging their current customers. The only goal of this email is to drive customers back to your site to check out your new inventory and ultimately make a purchase.