how to make a media kit influencer

2021/05/21

Im the CEO of Wavve. Dont worry about being restricted to a template design because Bits templates are easily customizable, which allows you to add a dash of your personality to your media kit design and make it your own. Grab this FREE checklist with. How to Make an Audiogram with Captions for Social Media, How to Create a Podcast Website (for FREE), 2022 Staggering Statistics on Mainstream Social Media Usage, 6 Amazing Ways Audio Boosts Your Lead Generation, 7 Podcaster Habits That Really Annoy Their Listeners. Well not to worry, my friend, we have the perfect tool for you! This will provide you with information on how often your kit was viewed, how far it was scrolled, how much time was spent on it, etc. Influencer Marketing Hub Influencer Marketing How to Create an Award Winning Influencer Media Kit. They genuinely want to know how good a fit you would be with their target market. K, so I know sometimes small creators maybe dont have a ton of brand experience or dont feel like they have the numbers to show off to brands, but here is the thing: You deserve to get paid for your work, and you CAN. Examples of what your posts look like give your potential collaborator a clear vision of what to expect. rakenna redes With 71% of marketers looking to increase their spending on micro-influencer collaborations over the coming year, the industry is predicted to bring in $13.8 billion USD by 2022. Required fields are marked *. Your imagery and design are particularly important if you include photography amongst your services, or focus on a visual network, such as Instagram or Pinterest. in your Bit-MediaKit. Testimonials can help separate your media kit from those of less experienced and successful influencers. A media kit for influencers is a professional document that influencers send to potential clients and brand sponsors.. Your Instagram influencer media kit is not a spreadsheet with formula SUM=(. If you have a niche follower base, then you can also mention their interests and likes so that you can showcase to brands your typical audience persona. Keep this in mind when you are looking to work with potential partners, and do some research into how the brand in question markets itself. We just dont wanna turn this into a 60 Minutes segment, k? Its a convenient and wonderful way to share your audio content directly with your audience, allowing them to access it with a few clicks. You should include follower numbers for every one of your active social media accounts. Whether youre a blogger, vlogger, photographer, or videographer, you need to have an influencer media kit if are really serious about building a career on social media. When you send a resume to a company, do you include your ideal salary? If you produce quality content that attracts the attention of people, the odds are that in time people will come to think of you as an influencer. What makes your influencer media kit stand out will depend on this section. Avoid phrases like starting at in your kit. With that, we come to the end of this blog. You should include demographics like location, income, gender, age, etc. Indeed, it is a vital document for any dedicated influencer. Summarize yourself in a few sentences, emphasizing your expertise in whatever niche that is the focus of your blog and/or social activity. When writing in your media kit, think like a storyteller! If possible, research the correct person in each organization to whom you should make the initial approach. I see you! I personally have apremium Canva membershipbecause I created a whole Dani The Explorer brand kit that has my graphics, colors, logo, hehehehe all the cute stuff. Stop putting your rates on your media kit, please. Haha! Round off your numbers while mentioning your followers. Now youre probably wondering why an influencer media kit is even necessary if everything about you as an influencer is readily available online just a few clicks away. Plus, youll get to snag my secret weapon: my 6-page media kit template thats helped me land paid deals with American Express, Adobe, Mazda, and more brands! For instance, if youre a blogger, you may offer to write a dedicated sponsored post, exclusively featuring the clients brand. Your media kit is not the place to spill your beans and tell potential clients useless information about you that would better serve your Tinder profile. What if the company gives you a higher number than what you had in mind. Youll gain a few as you grow as an influencer and do the work. Yes, your influencer media kit needs to have a section detailing your pricing or rates for your services. Here are five core pillars that we recommend including in your influencer media kit. Remember to keep your contact details in case you get them changed over the course of your career. The quality stays the same, but the compression helps reduce the file size. There is no better way to tell a brand, Im not detail-oriented, than a whole bunch of typos on your media kit. Doesnt matter whether you are a mega influencer or a nano influencer, you definitely need an influencer media kit for yourself. | Legal | Site Credit. In todays guide, well explain what a media kit is and why you should really consider having one. If you have used consistent colors, typography, and images on your social sites, continue the theme through to your influencer media kit. No problem, Bit has got it covered for you! Through your kit, potential partners will get a sense of who you are, your work, your goals, and your audience. Make sure your color palettes, typography, fonts, etc. Now I will cover some beyond the basics items that should be included in your influencer media kit. Not just that, being prepared with an influencer media kit shows that you are serious about your work and have put in effort for it. A brand will want you to reach a particular target audience, which may likely be an extension of your existing audience or reach. Whether youre an author on Twitter, a musician on TikTok, a podcaster on YouTube, or all three, an influencer media kit helps tell your story in a concise way. Your email address will not be published. Make sure your prices are clear and have a specific range so that its easier for you to negotiate. Include all important information, but keep it concise and simple. A good alternative for the more budget conscious is Canva. Dont shy away from flaunting your testimonials if you have any. Lets dive in. Being a full-time influencer can mean that you get caught up in creating content all the time. Therefore, you want to decipher what information a brand would find useful and include that in your media kit! The most important stat to add to your influencer media kit is your engagement rate. The. Enter: influencer media kit, an all-in-one document about your #influencer life as internet slang would like to put it. Why do you believe that people value your posts? Keep in mind that your followers keep changing, so you need to constantly update your kit to show your latest statistics. They care about what YOU can DO for THEM.

The smartest online Google Docs and Word alternative, Bit.ai is used in over 100 countries by professionals everywhere, from IT teams creating internal documentation and knowledge bases, to sales and marketing teams sharing client materials and client portals. This way, it adds to your brands credibility as well. It is a promotional tool a way for you to advertise yourself to big-shot companies and ask for collaborations. Micro and nano influencers are in such high demand right now. It also gives potential sponsors a general idea of the level of payment you expect and means that brands with small budgets dont waste time trying to connect to influencers who are well outside what they can afford. To save your potential collaborators from having to listen to hours of video or audio, consider creating Wavve audiogram videos of your content to highlight key moments that will resonate the most. Refer to some of your better influencer work in your kit. So how in the heck are we supposed to take allllllll of this information and put it together? This includes images in the studio, performing, or some headshots, etc. As I said, its free to create an account onCanva, so if you dont have one, I recommend making one like yesterday! Influencer marketing is on the rise. This includes your monthly unique visitors, monthly page views, and the average duration of their visit. If you have 10,462 followers, it looks better if you say you have 10K followers. This can include sponsored posts or blog posts, product reviews, hosting giveaways and contests, displaying ads on blog posts, affiliate marketing, etc. No need to share separate folders and links to files that reside someplace else. Where are my nano and micro influencers at? If they are looking to attract a certain audience, they will try to attach themselves to an influencer in that market. Ahhhh, the coveted social media statistics section of the influencer media kit. You will probably be surprised the first time that a brand emails you, sounding you out with possibilities for influencer work. What can you say that no one else can? Youre sending this document to BRANDS. If you have already started some influencer marketing, you will have built up a selection of clips previous posts you have made on behalf of clients. In other words, a template on there wont really cut it these days, especially when there are more and more influencers out there. Of course, they will have done research into your brand and your content, but you want to highlight your best posts. If you are new to the field and have not collaborated with any brands yet, then you can mention the types ofcollaborations thatyou are up for. This one really gets me. Quite a few brands use influencer platforms to identify potential influencers, and many of these use algorithms to determine influencers in various niches. You could combine the Suggested Collaboration Options with the Rates and Pricing section of your media kit. This means that whenever someone opens your document, youll get a notification! When you first realize that people consider you an influencer it may be difficult to decide on payment rates. Instagrammers could offer similar services. This breakdown of your audience and reach will help brands determine to what extent you can help them engage their target audience. I save my rate cards for when Im deep in negotiations; as in, a brand is interested in working with me and wants to see my rates for some deliverables. In the case of statistics, round your numbers where it is unlikely to make a difference in decision-making. So if you want a done-for-you media kit made the right way, grab my 6-page media kit template (click here to buy). This section will generally be the first thing in your kit so it should be unique, striking, and easy to read. If you dont have any reviews or testimonials, you can just list the brands youve worked with, if any. You are here: More and more content creators eying this booming market will want to take the important step of creating a media kit. Whats more? 2016-2022 Wavve LLC - Terms - Privacy Policy - the future is audio -. They then distribute their media pack to any business that appears to be congruent with their audience. You need to be succinct in your copy and avoid embellishment. If you choose to send, your influencer media kit out be selective about the types of people to whom you target. align with the aesthetics on your social media channels. This shows how your followers interact with your content and emphasizes your influence or impact over them. Shouldnt you? Ill break that list of elements elements down now! Always ask the brands you work with for feedback or a review. Whats not easy is selling our services as beneficial to others. Think of your media kit like your influencer resume. Also, you need to ensure that your email doesnt appear like spam. For example, if you have 23,233 followers, its always better to write it as 23K followers. Also, the templates are also very you focused, which we just discussed is what we dont really want to have. 9 Best Social Media Planners You Should Be Using This Year!

Lets discuss. If you produce quality content that attracts the attention of people, the odds are that in time people will come to think of you as an influencer. Avoid clutter leave plenty of white space around your writing and images. Just like how you shared your social media statistics and audience demographics, here you can also share your website statistics and demographics. How to Embed Social Media Posts into Your Documents? You need to keep your media kit brief; ideally, limit it to three pages. And with influencers popping up every other day, how do you make sure you stand out enough to get partnership offers from big brands? Your media kit is an extension of your brand and your personality, so it is imperative that it is reflected in the overall design and style of your kit. It will also give them an idea of what theyll get from working with you, what they can expect from your audience, and how your brands fit together. While stating your prices, avoid using phrases like starting at as it can result in brands negotiating your rates down to your starting figure. Your influencer media kit is an insight into your online personality. It gives a real insight into your work ethic, style of collaboration, professionalism, and credibility.

It includes EVERYTHING we just discussed, is entirely customizable on Canva (so you get easy drag and drop edit features), AND includes fill-in-the-blank copy too! Dont worry, you have come to the right place! Like now! Lets cover some lingering questions you might have on your media kit. NOPE. Youll have brands excited to work with you, and super impressed with your professionalism. Service Contract: What is it and How to Draft a Perfect One? However, stats and analytics are still important to brands, and theyll want to know what yours are. So,if youre looking to become an Instagram influencer, this next section is important! Now we come to the last, but most essential part of your influencer media kit a good design. Can you tell Im very passionate about this stuff? The alternative approach is to place them in any proposal you send with your kit to people who have already expressed an interest in your services. By having an influencer media kit on hand, you are prepared for that moment. I love writing about this stuff, and I love helping all of you! So lets round this blog out with some final parting tips. This is not the time for epic speeches or an autobiography. This kit is all about giving other brands a sense of who you are and what youre about. This is why it is imperative that you highlight your audience demographics in your influencer media kit by presenting details about the geographic distribution of your followers, their age breakdown, gender mix, language, etc. 9 Best Presentation Ideas and Tips You Must Explore! Are you ready, folks? There are a lot of things to think about when creating a media kit. Keep your influencer media kit as brief as possible. Marketing Campaign Plan: What is it & How to Create it? Okay. They know they can always negotiate you down to your starting figure. A PDF. Therefore, it needs to look professional and match your style. You could also offer extra, such as running a competition on behalf of a brand, sponsoring a product giveaway, or giving your followers a promo code for the sponsors product. Your bio or About Me blurb sets the tone for the rest of the document. That means your audience should be their ideal customer. Essentially, you would want to decide on a design and plug in all of the above information. In case you are a newbie to the influencer marketing scene, you can tell brands that you are open to other options of payments such as free products or discounts in exchange for your services. I hope you enjoyed this guide on what is a media kit for influencers and how to make a successful media kit! As an influencer, brands will pay you for access to your audience. Because you have a smaller following, you essentially have to persuade brands that you bring value to the table. I like to also provide a list of paid Instagram sponsorships in my influencer media kit. Here are a few things you must include: Try to keep this section short and sweet, ideally somewhere between 100-150 words, and dont forget to include a picture of yourself so that people can put a face to your name. Not only does it help make your kit more attractive but it also showcases your work better while also giving brands an idea about your design and photography skills. Time. Brands see thousands of influencer media kits all day! (Steps Included). You can calculate your engagement rate as follows: Engagement Rate = (Likes + Comments) / Followers x 100. WHO FOLLOWS YOU is just as important as HOW MANY people are following you on social media because brands are looking to collaborate with influencers who have followers that are similar to their target audience. This isnt really a must, but I like to compress my media kit before sending it. There are two main ways that you can use your influencer media kit. Subscribe to the worlds #1 influencer marketing newsletter, delivered bi-weekly on a Thursday. Thats essentially what an influencer media kit aims to display. I REPEAT. FONTS. Then, dive right in! This also helps you make connections in the industry and is an important step towards growing your business. For example, you may suggest you create an image of you using a clients product, extolling its virtues in the comments. Are you scratching your heads right now because you have no clue what an influencer media kit is? Well also show you how to put it together in a way that successfully showcases your brand and what you can offer. Most brands begin the process by requesting a media pack from the influencers they have identified and approached. And its no secret that collaboration usually leads to sponsorship, brand growth, increased reach, and other amazing opportunities. Include these five core media kit elements, and youre ready to go! For example, a brand selling garden furniture to middle-aged homemakers is unlikely to invest much in an influencer who has made their name on Snapchat. This will make it easy to navigate within your influence media kit and find the necessary information. So, what are you waiting for? An added advantage would be to show an analytics report of your previous performance by including your campaign results, engagement rates, link clicks, and items you managed to sell. Indeed, in very narrow fields, you dont even need particularly many followers for people to consider you influential. In particular, brands want to ensure that their partnering influencers align with their corporate values. An individual can have tons of followers but have no impact on what their followers consume. Ensure that you come across as the same person who people recognize as being influential online. Here are a few blogs I recommend reading next: Your email address will not be published. Give everything to your audience in one place by creating your media kit with Bit. I think public relations folks and influencer marketers have very conflicting thoughts on this. If there are none at all, dont worry. Of course, we want you to tell potential brand sponsors a little bit about who you are! Be honest here, though.

Heres what to include in your about me section. Alternatively, you may create a more guerrilla post, where you merely wear the sponsors product in a photograph, while you do an unrelated activity. PLEASE, for the love of whatever divine being you do or do not believe, save your media kit as a PDF. 2021 Bit Tech Labs Inc. All Rights reserved. By having an influencer media kit on hand, you are prepared for that moment. At a minimum include your email address, website, and social handles. You should also include your sites Bounce Rate. It highlights your influencer stats, details your demographics, showcases your USP, and provides a brief overview of your brand and your achievements. If you have access to Photoshop or InDesign use these to create a professional looking document. There is little point a brand working with an influencer, even a highly popular one if their followers and the brands target market are a mismatch. Click here to get your media kit template! Of course, some influencers prefer to work the other way. 12 Marketing Goals You Must Include In Your Plan! You can hire a graphic designer if you feel its too much effort on your part, but why do that when you can use ready-made templates that can be customized to your own style in just a matter of minutes?! You can do research into each potential brand and highlight the demographic stats that may have particular value to them. Here you would list your suggested services, with your price beside each service. Podcasting is Easy is Only Half-True and You Need to Know the Truth! What Are TikTok LIVE Gifts and How Do They Work? For instance, you could formally review their product, interview somebody at the company, or create a stylistic photo shoot based around the product. Now, theres only one thing left for you to do to go and make your influencer media kits right away!