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Free online traffic! Create a profile of a hypothetical audience member, including demographics and other information that might be relevant. Example: Salesforce combined a how to webinar with a B2B product launch with their Pardot launch webinar which taught attendees how to use AI in B2B marketing. You could also use the transcript as written training material or as the foundation of a white paper or ebook. Hosting is also a branding consideration. In your webinar, make sure to talk about how automation can save time by automating data entry. Your email address will not be published. Their answers should give you plenty of topics for webinars. Example: Harvard Business Review hosted a webinar on post-pandemic global supply chains. Design and architecture webinars can also be about mastering how to improve skills in the field of specific software packages. If you want to run a webinar with your computers mic, nobodys stopping you. If the SME is discussing things you and your audience dont know much about, it might be best to let them do the talking while you ask questions and facilitate audience Q&A.

Instead of just trying to do the best you can to replicate an in-person event, try to create an experience that would only be possible online. The Blue Yeti series is a bestseller and the latest work-from-home flex. Forbes called it Probably the best USB mic on the market.. Many of these webinars are given by therapists or life coaches who specialize in the field of love and relationships. Better yet, you have six proven topics you can use right now! Lets talk about that. The same features that allow for large video calls let you host panels with up to 100 speakers! This can be an internal sales-enablement play, like teaching your sales team how to use automated data tools, or you can teach your customers how to get the most out of your product. Below is a list of inspiration for webinars to attend or host. The applications of the technology are very diverse and inspiring because the possibilities are unlimited. Webinars in the field of film and photography cover a variety of topics, such as which equipment to use, but also which software is most useful. If thats the case, youve come to the right place! I want to subscribe to Blog to receive news and commercial information about products, services, promotions, special offers, news, and events related to ClickMeeting Sp. Nobodys going to come to your webinar if they havent heard about it, so be sure to spread the word on social media, blog posts, and your newsletter. This is what thought leaders talk about. Everyone wants to be a thought leader these days; a webinar is one of the best ways to practice thought leadership and hone your messaging. By expert we mean, what do you know more about than the average person? Once you get the hang of how to host one, you might as well use those skills and the software youve invested in to host more webinars.

Use collaboration tools to improve team communication. Your email address will not be published. Increase the comfort of both the tutor and the audience and enjoy better quality of the sessions.

Topics such as dealing with an awkward colleague or manager and how to obtain a promotion are also popular because they require a combination of personal and business skills. Other topics that many people want to know something about are depression, preventing burnout, and finding your passion. Do you want the headline of your event to mention an individual host or the company hosting the event? Let your audience watch your webinar recordings in return for their email addresses. You have a ton of options. webinar preparing There is always something new to tell or learn. If you have a lot of material, break it up into sections with Q&A rounds or breakout rooms in between. The best results for you and your audience come from considering their perspective. That's why there's a lot of demand for webinars on career guidance, business growth, and job advice. Livestream Livestream, by Vimeo, is a professional-level broadcasting platform. This topic is especially relevant because the social media landscape is always changing. What are the logistics and expenses to consider? What are industry experts delivering keynotes about at industry conferences? Heres Your Guide to Creating a Virtual Classroom, How to optimize your order process (for example. But also learning to draw or paint are many given and attended webinars. For example, if you work with independent contractors, help them learn everything freelancers should know about taxes. Are there certain questions your audience asks in forums? With our industry-leading suite of tools, youll be able to: Brand Your Webinar. Then why do so many companies focus on customer acquisition above retention? That's why webinars about entrepreneurship often attract many other entrepreneurs. Use your webinars to educate attendees on this topic. If Zoom is a video conferencing tool with a webinar feature, GetResponse is a marketing tool with a webinar feature. Others can broadcast to the whole world. webinar topic mapping template virtual software training downloading thanks What do you want to be seen as an expert on? Others are mega conferences with guest speakers, thousands of attendees, and high production value. Write down questions and problems they might have; let these guide your webinar outline. If you cant think of a reason, here are some popular categories. What do they want to get out of the webinars you host? A virtual launch lets you reach a much bigger audience in a more interactive format than one thats done in-person. Reach. One consideration that might affect your choice of webinar topic is your choice of format. Personal shoppers often give a webinar in combination with clothing or makeup manufacturers so that you can have a look at collections that have not yet been released. In this variation on the how-to webinar, you can take an hour to explain how to use a specific feature of a product fully. This can be a great way to field in-depth, multi-part questions and to do demos. Choosing a platform is like choosing any business software; you have to consider the costs of getting the features you want. recently hosted a webinar for freelancers which included breakout rooms for writers, designers, and other groups to discuss specific issues related to their respective crafts. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); to bring new customer/partners into the fold. After the event, a recording of your webinar becomes a valuable piece of content to share with your audience. That choice can cause a lot of stress. Did you know that it costs 5x more to acquire a new customer than it does to keep an existing one? Typical webinars are shorter affairs, though. 2022 REPORTHow has the market and its users changed? Zoom has a. that lets you stream your Zoom webinar on YouTube as well, reaching a wider audience. Webinars are rapidly gaining popularity. Subscribe to our newsletter to get top business tools recommendations weekly. Many people are curious about this often ancient wisdom and sometimes mysterious knowledge and visit webinars where insights are provided about what our ancestors already knew, and our generation has forgotten. Like all the other factors weve discussed so far, your format will influence your chosen topic and vice-versa. Be sure you have the right software. You dont have to be a perfect presenter to succeed with webinar marketing. Webinars make it easy to reach your audience whether they live down the street or halfway around the world. What can you teach them (or bring in an expert to teach them)? I also declare that I know I can unsubscribe from this Blog at any time. Consider how you want your audience to experience the webinar. If you want to run a webinar with your computers mic, nobodys stopping you. If you go this route, be sure to include all the sales bells and whistles, like clear call to actions (CTAs). Download the ClickMeeting guide, Lead magnet: attract new customers with an effective lead magnet ideas, The Best Employee Training Software in 2022, How to Host the Perfect Virtual Job Interview, Teaching and Training 100% Online? How do you get the most out of an online session via video calling or a webinar? There is also a high demand for webinars on exposure and portrait, model, and landscape photography. Facebook and Youtube both offer free live streaming options. Why not educate your audience on what branding is and how to do it correctly during your webinar? By asking for email addresses and other personal info when attendees sign up, you can use a webinar as a powerful lead generation tool. If Zoom is a video conferencing tool with a webinar feature, GetResponse is a. Maybe its because you cant come up with any compelling topics for webinars. Another Great choice for marketers, WebinarNinja features CRM integrations. Similarly, you dont want to bore experts with entry-level knowledge they already know. Webinars in the field of handicraft and art demonstrate artistic skills and inspire you to create something you didn't think possible before. WebinarNinja Another Great choice for marketers, WebinarNinja features CRM integrations. Keep in mind you dont want to come off as too salesy; the most successful marketing and sales webinars tend to use one of the other categories mentioned here like the how to format to engage potential customers rather than hitting them with a hard sell. You can host a webinar to get new hires up to speed and teach them everything they need to know. Nonetheless, Pepsi gets plenty of benefit from being associated with it. Other areas are debt repayment and debt restructuring, collecting outstanding amounts, and the importance of learning how to save money. Every season demands different clothing, and every six months, new fashion collections come on the market. Sell access to your online courses and training sessions. You can show them how. Life stories and life lessons of people who have overcome something difficult in their own lives can also provide extraordinary insights that can be of great use to people. Tailor your advice to your teams unique concerns. z o.o via e-mail. Keep in mind you dont want to come off as. In this variation on e-learning, you can use a virtual event to get employees up to speed with new regulations or compliance standards. Check out recordings from our past events or sign up for upcoming ones. There are always new trends going on in this area, and there is still something new to tell or discover. That's why there are so many webinars on technology and innovation. theres an audience for your knowledge. This value add doesnt even have to be directly related to your product. And well also look at some trending webinar topics for inspiration. Your first webinar is probably going to be the hardest. The unique value of a webinar is that it allows you to talk directly to your audience, at length, and in-depth, about anything you want. That way, you can turn the footage into other marketing materials down the road. With ClickMeeting, all you have to do is share your screen. Do it with ClickMeeting, Your email address will not be published. Buyer personas can help you better understand who they are and what they want from the experience. Hosting an interesting presentation by someone outside your organization is a compelling webinar play that too few businesses consider. Help your staff, your customers, or the public learn how to do something. Some platforms have audience limits. Webinars on environment and innovation are not the most given or visited, but are becoming more and more popular. Fortunately, choosing topics for webinars is simple if you follow this three-step process: Start with YOU. A custom, scalable webinar and online events solution you can rely on. Potential webinar topics within the ecommerce niche include: Webinars that focus on ecommerce and its many sub-topics could work well for marketing agencies that cater to ecommerce brands, SaaS companies that cater to the ecommerce market, business coaches who work with ecommerce entrepreneurs, etc. So, in a nutshell, a webinar is just a presentation thats delivered over the internet. In the field of entrepreneurship, subjects such as social entrepreneurship and new management and leadership styles such as holacracy are also gaining popularity. For many people, it is worth a lot to share or experience the influences from other countries and cultures. The technology is evolving faster than we can keep up with as humans. Webinars are often delivered live and allow for audience participation. Its your webinar, shouldnt it look and feel the way you want it to? As weve just seen, webinars are super beneficial to the folks who host thembut only if your topics for webinars are chosen with care. Obviously, youll want to be sensitive about your approach on topics like this, so be mindful of your agenda and the people you involve. Talk about how your company or individual departments can respond to a crisis or a current event (for example, many companies held successful webinars related to the impact of Covid-19). Also popular are topics like success stories or webinars on how to deal with adversity. You can designate more than one host, depending on your payment levelsoftware like Zoom charges per host per month. Put together a webinar thats full chock-full of valuable information and your audience will start to see you and your brand as trustworthy. What type of information is your audience seeking for professionally and personally. Talk with Attendees. For example, a brand that cares about the environment might host a webinar on how to get involved in advocacy. Remember: If one person asks you a question, its probably on the minds of others too. Create a webinar on this topic and youll get people interested in your event. Thats where ClickMeeting comes in. So you wanna be a thought leader? Many organizations and individuals are trying to do the right thing and take meaningful action, but they dont always know where to start. Students often do not yet know which direction they want to take when it comes to their future job. Nothing is as multifaceted as humans. Finally, only choose webinar topics that allow you to offer high value. Some are intimate workshops that teach how to complete a specific task. This helps generate a lot of questions without interrupting the speaker. Just remember to consider your audience and their level of expertise in this area. Create a space for your team to share what theyre up to outside of work, something theyd ordinarily be able to do around the water cooler. Use online events to turn cold contacts into hot leads.

It can be about how to start your own business, how to deal with employees or how to grow and attract new customers. Share Your Screen. Present your content to a broader audience of up to 1000 attendees in real-time. 24 E-mail marketing specialists available, 8 affiliate marketing specialists available, 13 Google Analytics specialists available, 17 story telling coaches and trainers available, 84 marketing and communication professionals available, Subscribe and host a webinar is free of charge, Earn thousands of euros for sharing your knowledge, 68 online marketing specialists available, We are the largest living encyclopedia in the world, We share our knowledge via live video calls and webinars, Find people who know about content marketing, Find people who know about Facebook advertising, Find people who know about social media management, Find people who know about E-mail marketing, Find people who know about affiliate marketing, Find people who know about Google Analytics, Ask for advice from experienced marketers, Ask advice from people who know about strategy, Instant contact with marketing and communication professionals, career guidance, business growth, and job advice, Find clients as a freelancer during the coronavirus epidemic, The 10 coolest features at TheONE you might not know about, The success of webinars and online events is all about great content. Customer retention webinars are great for marketing and sales consultants, SaaS companies that sell customer engagement and satisfaction software, etc. A host can mute and unmute participants and moderate the chat. But for this article, well focus on three of the most important ones: Branding. Example: Check out AWebers content writing webinar for a great example. The best way to engage attendees during your webinar is to talk with them, not at them. you talk about? The colors, shapes, and fabrics continue to adapt to new trends or set the trend. Author Bio: Ben Steenstra is Co-founder of TheONE and writes on various topics such as SEO, Strategy, Marketing, and Communication. A webinar can help communicate what these values mean to your business and how you plan to back up your mission statements with action. Youve heard that webinar marketing can help your business but youre hesitant to try it.

What do they struggle with? Dive into hands-on articles about webinars and video content. Adobe Photoshop and illustrator webinars are given for all levels. Consider this: The Super Bowl halftime show is sponsored by Pepsi, but the show itself has nothing to do with their product. Anyone whos experienced a webinar first-hand, either as a host or an audience member, probably wont need convincing about the impact one can have. Its no secret that webinars are great for driving traffic to your website, generating leads, and conducting live training at scale. Which topics do your competitors create content around?

z o.o. For example. Now that you know how to plan and create a webinar, here are a few things to consider before you go live. BusinessGo for a European webinar platform. Or you might also want to set your own limit to make the webinar more intimate, more exclusive, or to generate demand through scarcity. On24 This webinar platform brands itself as elite. It has a lot of features, but its one of the pricier options. Webinars in the field of 3D software are also frequently attended.

Compared to a real-world conference, doing so would save you a small fortune in venue rental and travel expenses. called it Probably the best USB mic on the market., Nobodys going to come to your webinar if they havent heard about it, so be sure to spread the word on. Also, what are the questions you get asked most often? Its important to note that webinars and webcasts are NOT the same thing, though they are similar. ClickMeeting is a popular video conferencing and webinar platform thats used by thousands of people around the world. What if you want to show your webinar attendees how to do something on the computer? You might want to consider transcribing the video or parts of it and sharing the text as blog posts. There are a couple of ways to do this: With an interview format, you remain in the drivers seat while including an expert to field questions and add depth to the conversation. Webinars about site design, print design, logo design, and design trends for the new year are usually visited by creatives who want to find new inspiration. Giving a speech or giving a presentation can provoke great fears for some people. Put a message out on your social channels (or Slack if its in-house) and say something like this: Hey, were putting together a webinar for the end of this quarter, and wed love to know what you all want to hear about. If webinar marketing fits your brand and is something your target audience is interested in, you cant go wrong choosing this topic for your next online event. The time of the mail order catalog is over, and everything now revolves around how you do your online marketing. The platform hosted a webinar on, Example: The Federal Deposit Insurance Company (FDIC) puts on, Example: The FDA hosts a webinar series on, Example: Salesforce combined a how to webinar with a B2B product launch with their. Which blog posts get the most reads? In combination with knowledge of yoga, meditation and breathing exercises and applying this knowledge, (chronic) complaints can disappear within a short time. Example: The FDA hosts a webinar series on tobacco regulation compliance for retailers. Webinars as content marketing and lead gen. Webinars are a fantastic way to deliver useful content to your audience and prospects. If you want to host a webinar and just need some inspiration for a great topic, you cant go wrong with any of the following. Theres recently been a long-overdue acknowledgment of injustice and inequality. Webinars on architecture can inspire because they are given all over the world by a diversity of people with different perspectives. Example: FlexJobs is a platform that helps people find flexible and remote work. As part of the online marketing theme, you can also give or follow webinars on topics such as affiliate marketing, influencer marketing, and, of course, social media management. The panel format lets you explore a topic thoroughly by bringing in different speakers to discuss different facets of the topic. If your business isnt on social media, do you really have a business? Handcraft and art webinars are webinars about how to create something. Many given and visited webinars in the field of fashion and styling are about makeup, hair styling, color combinations, and personal styling. Create a profile of a hypothetical audience member, including demographics and other information that might be relevant. Thats right, take a minute to engage with and talk to your audience. Best of luck to you! If youre a branding expert, you know that these things are part of a brand but branding itself is much more complex.

Easily integrate with the most popular applications. Anyone with an internet connection. Show them how to engage their own audiences so that they keep coming back for more. If youve mastered the art of tweeting, gramming, etc. That's what makes the subject of personal development so popular as a topic for a webinar. Zooms great advantage is that youre probably already using it for video conferencing. An entirely different target group is interested in technologies such as virtual reality, augmented reality, or artificial intelligence. You work hard to create webinar content. The host is the person presenting the webinar, but theres also a tech host (who may or may not be the same person) facilitating the tech logistics of the event. Look for tips and tricks in eBooks, videos, FAQs, and more. Like any other content you put out, its vital to know who your target audience is for a webinar. The companies that make the best of the pandemic do so by going on offense with remote tools. Salespeople and marketers are desperate for this sort of information, but their jobs often keep them too busy to do their own analysis. What can you talk about?

The platform hosted a webinar on how to change careers and work remotely. There is much that regular healthcare cannot explain or solve that be cured with alternative healthcare. Try ClickMeeting for free for 30 days to see if its the right tool for your needs. This might be a great topic for a webinar. youre doing one. New sites pop up (hello TikTok!) The word webinar was created by combining the words web and seminar. Be certain your internet speed is fast enough to host a webinar. Hold a virtual town hall where your C-suite can speak directly to your whole organization. If youre a marketing professional, you probably know a lot about email strategies and SEO. Make sure your mic is working, and everything sounds right. Becoming number one in Google | How to do that. Do certain social posts get more engagement than others? Your SaaS-y option with all sorts of integrations, including a YouTube Integration. A good option if youre covering multiple topics. Start to discover topics for webinars by assessing how you can bring value to an audience. Youll find new webinar topics every day once you start looking for them. Like any other content you put out, its vital to know who your target audience is for a webinar.

Record Your Content. This topic could work well for marketing agencies, individual marketing consultants, SaaS companies that create marketing-related software, etc. Consider topics that are off-topic but on-brand. to discuss trends and challenges in the agency world. Think about integrations and how new software might fit into your existing toolkit. ClickMeeting integrates with PayPal so you can easily monetize your expertise. Design and architecture are fascinating subjects that can make many people happy. A webinar can be a fantastic content marketing asset.

Heres a rundown of some popular webinar platforms and some suggestions on how to pick one. Try mind-mapping topics related to your field.

You could use a webinar to broadcast a one-way lecture and then follow-up with a Q&A portion. An Evening With So-and-So might be better for an SME or something internal, whereas Company X Presents might be better for a marketing webinar. We think so which is why ClickMeeting users can customize their webinar pages with their own logos, images, and color schemes. In theory, you could run a webinar all day, like a virtual conference. Chances are there are ongoing conversations and controversies, and you could use a webinar to weigh-in on them. Analyze the Data. Then youre probably wondering how to choose a topic for your next online event. Suppose nobodys going to see this webinar outside your organization. If youre already using a video conferencing platform that has a webinar add-on, that may be cheaper than signing up for a separate webinar platform. The software allows you to run interactive webinars as well as e-learning and training sessions with difference audiences. Not every business owner has the time to stay on top of these changes. Looking to make money with webinars? If you can create mindful, effective webinars on a continual basis, you can carve out a niche thatll be tough for competitors to match. You can also take a look at your companys analytics dashboards. Keep reading to learn what webinars are, why theyre beneficial, a three-step process you can use to choose the right webinar topics every time, and more. Dont forget to look at your industry too. When you understand your expertise and the value you can deliver, start studying your target audience.

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